Tips For Tackling Social Issues Using a Brand Purpose

According to a recent study, 69% of U.S. adults use at least one social media site. That’s a hefty portion of the population, making social media a powerful tool for marketing, sales, and advertising. It also makes it a powerful tool to advocate for social causes or...

Top Services Clients Seek from Dittoe PR

My husband works in manufacturing, and he’s often met with blank stares when he tells colleagues that I work in PR. He once shared with me that he told a coworker I “tweet for work.” Technically, he’s not wrong. But that is just one aspect of my day-to-day work for...

The Impact of Social Media on PR

The world of public relations is changing, and we must change with it. Since the birth of social media, people have used various platforms to build communities, keep in contact with distant family members, share personal life updates and more. But over the past...