There are many reasons to celebrate spring. The temperatures are rising, the flowers are blooming, and summer is just around the corner. Here at Dittoe Public Relations, we have even more reasons to celebrate, as we kicked off Q2 with significant additions to our client roster and added a new team member.
Springbuk, WGU Indiana and Conrad Indianapolis have each selected Dittoe PR to lead their media relations and thought leadership efforts. Spanning a variety of industries, including health IT, higher ed and hospitality, these Indianapolis-based organizations all have one thing in common: they have great stories to tell.
Read on to learn a bit more about our new clients and how Dittoe PR will lead PR efforts for each organization.
Springbuk
Springbuk launched in 2015 with employer-facing health analytics software that forecasts costs and improves population health. Their technology is built by a team of clinical experts, health economists and strategists, and data scientists.
The company initially partnered with Dittoe PR to promote its Health Intelligence Tour, debuting their Health Intelligence platform upgrades. The tour went through Dallas, Chicago and New York City to spread the word to employers, brokers and analysts all over the country about how Springbuk’s platform is preventing disease with data. Dittoe PR secured coverage in the Indianapolis Business Journal, Employee Benefit News, HR.com, Talent Culture and many more outlets to coincide with the tour. Starting this month, the Dittoe PR team is shifting gears and developing and executing a more comprehensive media relations and thought leadership campaign. Through personalized and targeted media outreach, along with expertly drafted contributed articles and award nominations, Springbuk will be showcased as an innovator and thought leader in the employee benefits space.
WGU Indiana
Founded in 2010, WGU Indiana was established as the first-ever state model within Western Governors University. The online university was created for 21st Century careers and offers 60+ degrees in the four colleges of business, teaching, I.T. and health/nursing. WGU Indiana’s mission is to open its doors for adult learners who need the flexibility and affordability of an online university to help them achieve their educational and career goals.
Dittoe PR will execute a proactive, highly strategic media relations, thought leadership and social media plan that will boost statewide brand awareness and help increase enrollment. Through consistent and meaningful media coverage, as well as thought leadership opportunities, we will work to contribute to WGU Indiana’s continued success.
Conrad Indianapolis
Located in Downtown Indianapolis, Conrad Indianapolis opened its doors in 2006 and is a part of the luxury brand Hilton Worldwide Holdings Inc. The hotel offers beautiful event space for everything from large corporate assemblies to intimate wedding ceremonies and receptions. The hotel also offers an art experience unlike any other hotel in Indianapolis that includes notable pieces in the lobby, several art-influenced suites and the Long Sharp Gallery, which features modern masterpieces from artists like Picasso, Miro, Warhol, Basquiat, Haring, Indiana and Lichtenstein.
Dittoe PR will generate media coverage for the hotel through media relations, compelling content creation and thought leadership efforts to encourage stays, event bookings and showcase the approachable luxury that is Conrad Indianapolis.
You may be wondering how we execute successful campaigns for so many different types of clients in different industries. We get that question a lot, and it reminds me of one of my favorite Dr. Seuss quotes: “Sometimes the questions are complicated and the answers are simple.”
For us, the answer is simple. PR is all about the art of storytelling, and we know every company has a story to be told and a targeted audience who will listen and take action. It’s our passion, experience, skills and tools that allow us to tell our clients’ meaningful stories on a daily basis.
As we continue to grow our diverse client roster, we are also adding new team members! Sarah Cox joined the Dittoe PR team as an account executive in March 2019. Prior to joining our agency, Sarah was the director of marketing for the Behavior Analysis Center for Autism for seven years and also served as marketing chair for the Women in Behavior Analysis Conference for three years. She enjoys exploring the world, attending Yelp Indy events and spending time with friends and family. We are thrilled to have Sarah join our growing team!
Thinking it might be time for your organization to find the right PR partner? Contact me at la****@di******.com!
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