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PR Reporting 101: The Essential Measurement Tools

by Kaitlyn Elpers | Feb 21, 2019 | Media Relations

This time last year, I was barreling toward a quarter-life crisis by unnecessarily stressing about post-grad life. Despite rationally knowing I was prepared to work as a “real-life” PR pro and function as an active adult, I was terrified. Today, I can reflect back and...

Is Your PR Working? Four Measurements to Consider.

by Dittoe PR | Jul 13, 2016 | Client Coverage, Client Relationships, Communication, Media Relations, Media Strategy, PR tools, Public Relations, Thought Leadership

For many companies, there’s no better feeling than seeing positive media coverage about your brand. Not only is it a powerful way to build credibility and raise awareness, but it’s also a great way to further your business objectives. That is, if you know which...

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