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3 Ways Brands Can Be More Authentic on Social Media

by Skylar Whitney | Nov 15, 2018 | Communication, Media Strategy, PR tools, Social Media, Strategy

One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you! First things first – set a social media strategy. Implementing a social...

Shifting Skillset for PR Pros: Social Media

by Dittoe PR | Oct 25, 2018 | Public Relations, Social Media

The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills and could execute them well, you were bound to be a successful PR pro. But, what...

How To Use Your PR Internship as a Networking Opportunity

by Dittoe PR | Aug 2, 2018 | Internship, Media Relations, Public Relations

By: Lyndsey Isenhower   If you’ve ever applied for a job, you’ve probably heard the saying, “it’s not what you know, but who you know.” The more people you connect with in the company or industry that you aim to be in, the higher chance for employment. Networking...

Best Practices To Use on Social Media During a Crisis

by Dittoe PR | May 18, 2018 | Crisis Communications, Media Strategy, PR tools, Social Media

Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for news. So, when a crisis...

Facebook: When to Advertise vs. When to Boost

by Skylar Whitney | May 18, 2017 | Media Strategy, Social Media

With more than 1.94 billion active monthly users worldwide, Facebook is the top social media network available with the ability to target specific audiences. Not only does the platform allow businesses to interact directly with followers via messaging features, but...
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