Shifting Skillset for PR Pros: Social Media

The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills, and could execute them well, you were bound to be a successful PR pro.   But, what about today? With the evolving skillset of PR professionals, it’s more important than ever to be armed with multiple proficiencies to develop and manage successful campaigns. In addition to the core competencies of a traditional PR professional, the following social media skills are key for any PR professional looking to grow within the industry. [...]

By |2018-10-31T09:22:45-04:00October 25th, 2018|Public Relations, Social Media|0 Comments

How To Use Your PR Internship as a Networking Opportunity

By: Lyndsey Isenhower   If you’ve ever applied for a job, you’ve probably heard the saying, “it’s not what you know, but who you know.” The more people you connect with in the company or industry that you aim to be in, the higher chance for employment. Networking is one of the most valuable tools available to get where you want to go. And internships are a great way to begin the networking process – after all, you meet and work with people that are already in your chosen industry!   As a former intern myself, here are a few tips [...]

By |2018-08-02T08:39:12-04:00August 2nd, 2018|Internship, Media Relations, Public Relations|0 Comments

Best Practices To Use on Social Media During a Crisis

Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for news. So, when a crisis strikes, the information is at our fingertips at lightning speed.   News coverage 24/7 has transformed the way we seek and share information, but what does that mean for brands? If you ever find yourself in a crisis, take a deep breath, buckle-up, and get ready for the ride. Here are a few social media best [...]

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