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Why and How to Get Verified on Social Media in 2020

On Thursday, Twitter essentially shut down hundreds of verified users after several high-profile accounts were hacked to help stem the tide of the attack. Verified users across the platform were and are still unable to tweet or log into their accounts if they had changed – or attempted to change – their passwords within the past 30 days.  This has left many users wondering what the point of verification might be if prominent accounts from politicians like Barack Obama or corporate accounts like Apple could be hacked. Although this hack revealed no one online is ever truly safe from hackers, getting [...]

By |2020-07-20T14:21:39-04:00July 20th, 2020|Social Media|0 Comments

Shifting Skillset for PR Pros: Social Media

The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills, and could execute them well, you were bound to be a successful PR pro.   But, what about today? With the evolving skillset of PR professionals, it’s more important than ever to be armed with multiple proficiencies to develop and manage successful campaigns. In addition to the core competencies of a traditional PR professional, the following social media skills are key for any PR professional looking to grow within the industry. [...]

By |2018-10-31T09:22:45-04:00October 25th, 2018|Social Media, Public Relations|0 Comments

How To Use Your PR Internship as a Networking Opportunity

By: Lyndsey Isenhower   If you’ve ever applied for a job, you’ve probably heard the saying, “it’s not what you know, but who you know.” The more people you connect with in the company or industry that you aim to be in, the higher chance for employment. Networking is one of the most valuable tools available to get where you want to go. And internships are a great way to begin the networking process – after all, you meet and work with people that are already in your chosen industry!   As a former intern myself, here are a few tips [...]

By |2018-08-02T08:39:12-04:00August 2nd, 2018|Media Relations, Internship, Public Relations|0 Comments
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