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Facebook Live Tips: Before, During and After

Since Facebook rolled out its Live video streaming feature in 2016, more than 3.5 billion broadcasts have been viewed on the platform. Facebook Live video content receives an average of 3x more views than other video content on the platform, earning more than 3,000 years (yes, years) of watch time each day. And by 2021, the video live-streaming market is projected to be a $70 billion industry.  But even with the ROI right in front of them, many brands have struggled to get on the live-streaming train, citing lack of training or audience interest as their reasons why. And yes, some ...

By |2020-11-11T16:08:29-05:00November 11th, 2020|Social Media|0 Comments

Why and How to Get Verified on Social Media in 2020

On Thursday, Twitter essentially shut down hundreds of verified users after several high-profile accounts were hacked to help stem the tide of the attack. Verified users across the platform were and are still unable to tweet or log into their accounts if they had changed – or attempted to change – their passwords within the past 30 days.  This has left many users wondering what the point of verification might be if prominent accounts from politicians like Barack Obama or corporate accounts like Apple could be hacked. Although this hack revealed no one online is ever truly safe from hackers, getting ...

By |2020-07-20T14:21:39-04:00July 20th, 2020|Social Media|0 Comments

Shifting Skillset for PR Pros: Social Media

The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills, and could execute them well, you were bound to be a successful PR pro.   But, what about today? With the evolving skillset of PR professionals, it’s more important than ever to be armed with multiple proficiencies to develop and manage successful campaigns. In addition to the core competencies of a traditional PR professional, the following social media skills are key for any PR professional looking to grow within the industry. ...

By |2018-10-31T09:22:45-04:00October 25th, 2018|Social Media, Public Relations|0 Comments
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