by Gabby Crays | Feb 26, 2026 | Digital Marketing, Social Media
We’ve all been fooled by videos and photos on social media that seem real, only to discover they were entirely AI-generated. But beyond the content we see, AI is working behind the scenes, analyzing our behaviors to power algorithms and using that data to curate...
by Kasie Pieri | Jan 28, 2026 | Communication, Crisis Communications
We made it. 2025 is officially behind us. Let’s all take a moment to celebrate a year of hard work, major wins, and everything else we accomplished over those 365 days. However, not everyone is relishing the success of 2025. For some brands, the year will be...
by Alyssa Ross | Jan 16, 2026 | Internship, Job Openings
Ready to kick off your career in public relations or social media? Looking for a hands-on agency experience where your voice is heard and your work truly makes an impact? If you’re a motivated, curious, and creative self-starter with a passion for storytelling, apply...
by Ashley McMurray | Dec 12, 2025 | Media Relations, Media Strategy, Public Relations
AI is no longer “trending” or reserved for the most technology-driven fields; it’s here, shaping the future of all industries and professions. The great news for PR pros? Generative AI loves earned media, meaning we – yes, PR-loving humans – are positioned to play a...
by Claire Graham | Oct 20, 2025 | Event Planning, Event Promotion, Events
Successful public relations is built on trust. It is the foundation for a positive brand reputation with stakeholders, media, as well as existing and potential customers. Without trust, even the most polished campaign will fall flat. Influencers are often perceived as...