Massage Heights Case Study

For just over a year, we’ve worked with the Massage Heights franchise in Indianapolis to promote their services, manage social media and provide event planning support. Additionally, we’ve positioned owner and operator Cristina Goebel as an expert in her field by securing byline placements and TV segments to share the benefits of massage therapy, how to lead a successful team and more. Below outlines a case study for our work with Massage Heights Indianapolis: THE CHALLENGE: When Cristina and Matt Goebel opened their first Massage Heights retreat at Ironworks Hotel Indy in fall 2017, the location was experiencing good foot traffic, thanks [...]

By |2019-10-31T13:04:44-05:00August 29th, 2019|Social Media|0 Comments

Tools to Make You a Better PR Writer

Being a better writer takes time and practice. It’s elementary to do your very best to avoid spelling and grammar mistakes, as well as industry jargon, in press releases, email media pitches and other content.But to increase the chances of your press release or email pitch getting picked up, it’s vital to tell your client’s story well, and with language that’s both engaging and easy to understand.Below, we outline some essential tools that can help you improve your PR writing and make your media materials clear, concise and compelling to journalists and other readers.Read NewsThe best PR writers are usually the [...]

By |2019-10-31T13:03:59-05:00August 23rd, 2019|Public Relations|0 Comments

How to Use Twitter to Achieve Overall PR Goals, Part 1

This is Part 1 in a three-part series.Twitter is a mixed bag. Some days it’s a political minefield, other days you spend half an hour trying to figure out why “30-50 feral hogs” is trending. Googling “Why Twitter is” will result in autofill options of “Why Twitter is good,” “Why Twitter is bad,” and “Why Twitter is important.” Everyone you ask will have an opinion along this spectrum, and I’m no exception. I’ve been on Twitter since 2008, and after a decade+ of its platform updates and my own life changes, I’m still a loyal contributor to the social media site, [...]

By |2019-10-31T13:03:01-05:00August 15th, 2019|Social Media|0 Comments

Summer Heat Brings in Wave of New Clients for Dittoe PR

Kids may be heading back to school, but summer continues to heat up here at Dittoe PR, as we recently added six new clients to our roster!Indy tech companies Pattern89 and Vennli, retailers Redux and Sky Footwear, as well as a local arts fair and a national skydiving initiative have each selected Dittoe PR to serve as their PR partner.As our client roster continues to grow, so does our team. In July, our amazing intern, Sydney Plichta, joined our team full-time as an account coordinator. Sydney recently graduated from Michigan State with a Bachelors in communication and a minor in PR. [...]

By |2019-10-31T13:01:48-05:00August 14th, 2019|Client Relationships|0 Comments

Tips For Tackling Social Issues Using a Brand Purpose

According to a recent study, 69% of U.S. adults use at least one social media site. That’s a hefty portion of the population, making social media a powerful tool for marketing, sales, and advertising. It also makes it a powerful tool to advocate for social causes or bring attention to social issues. This can be tricky territory for a company profile, as brands often don’t want to offend or scare off consumers that may have different viewpoints. And this is a real risk. We’ve seen it often enough with calls to boycott Starbucks or boycott Nike that smaller companies may not be willing [...]

By |2019-10-31T12:59:59-05:00August 8th, 2019|Social Media|0 Comments
Load More Posts