Integrating a PR Agency With Your Marketing Team

Over time, it has become more common for companies to integrate public relations into their marketing plan. Why? Because each method of communication is impactful in its own way and can complement each other well when executed correctly.  Your Customer At the end of the day, it’s about reaching your audience. Whether you’re selling a good or service, messaging is important. What marketing can provide differs from PR, but both have the same goal of connecting with a certain audience. With PR, you can build trust with your audience. You’re telling a story and maintaining positive relationships with those that have [...]

By |2019-11-14T16:21:18-05:00November 14th, 2019|Public Relations|0 Comments

Now Hiring: Social Media Coordinator

Social media has impacted nearly every industry but has had a profound influence on the media and public relations. This is just one reason why Dittoe PR is excited to continue to grow its social media services and dedicated social media team. Do you have an invested interest in social media? We have an immediate opening for a social media coordinator! Social media coordinators are responsible for supporting the execution of strategic social media initiatives for Dittoe PR’s social media client roster. The ideal candidate is motivated and enthusiastic with excellent communication skills (both verbal and written) and strong creativity and [...]

By |2019-11-12T11:28:15-05:00November 12th, 2019|Job Openings|0 Comments

Three PR Uses for Twitter Lists

One of the most underused social media features by our industry are Twitter lists. Many public relations professionals either don’t know the feature is available or don’t know how it works. Before discussing the best uses for Twitter lists, let’s first touch on etiquette and how to use them. When creating a new list, the platform will prompt you to name it, give it a description and set its privacy to be public or private. A public list can be viewed by other Twitter users and followed by them as well, whereas private lists are viewable by only you. Keep this [...]

By |2019-11-01T08:23:49-05:00October 31st, 2019|Social Media|0 Comments

Fall Season Brings Change and Growth to Dittoe PR

Oh, fall! There are so many reasons to love the season - the cooling temperatures, the changing of the leaves, apple cider, and pumpkin spice everything...the list goes on and on! But at Dittoe PR, we’re most excited about the changes this season has brought on to our growing team and our client roster! Over the past few weeks, we have promoted four team members, hired three new team members and added several new clients. Our Recent Promotions: Mallory Sturgeon - Director of Accounts Mallory joined Dittoe PR in 2013 as an intern, and has since worked her way up to an account coordinator, [...]

By |2019-10-31T13:19:43-05:00October 23rd, 2019|Client Relationships|0 Comments

Four Creative Ways to Research Your Target Audience

When people think of public relations, they often think of the glamorous Samantha Jones-type in “Sex in the City” – but it’s usually much more mundane than that. Don’t get me wrong, we do chat with media on a daily basis, oversee some pretty cool events and travel a lot, but more often than not we are buried deep in research. What are we researching, you ask? Usually searching for the best contacts and audiences for the next client outreach campaign.While it can be daunting to think about, stepping outside of the box to research a target audience can bring in [...]

By |2019-10-31T13:19:50-05:00October 17th, 2019|Social Media|0 Comments
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