by Skylar Whitney | Nov 15, 2018 | Communication, Media Strategy, PR tools, Social Media, Strategy
One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you! First things first – set a social media strategy. Implementing a social...
by Dittoe PR | Oct 25, 2018 | Public Relations, Social Media
The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills and could execute them well, you were bound to be a successful PR pro. But, what...
by Skylar Whitney | Sep 7, 2018 | Communication, Public Relations, Social Media
If you’re reading this, we assume you already have a LinkedIn profile and are familiar with the platform. (If not, what are you waiting for?) What you might not know, however, is that the social networking site is more than just a digital resume. LinkedIn has...
by Skylar Whitney | Jun 22, 2018 | Communication, PR tools, Social Media, Strategy
Maintaining a presence on social media allows brands to connect with consumers on a more personal level and participate in online discussions related to their products, industry and more. With 81 percent of Americans actively using social media and more than 58...
by Skylar Whitney | Jun 1, 2018 | Media Relations, Social Media, Strategy
Some of you may be wondering what is a social media strategy and is it necessary for my business? To answer your first question, a social media strategy is simply an extension of a business’ overall marketing and public relations strategy. Built to support the...
by Dittoe PR | May 18, 2018 | Crisis Communications, Media Strategy, PR tools, Social Media
Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for news. So, when a crisis...