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Explore content from our team of public relations and social media experts — industry insights, company news and more!
The Defining Decades: How to Reach Millennials and Gen Z on Social Media
Social media today is so cluttered with dance trends, viral memes, life diaries and more, it can be nearly impossible to keep track of everything you “should” be doing for your business’s social media. The first step in breaking through the noise is to make sure you’re targeting the right audience.
Facing a Communications Crisis? Leverage These 5 Tactics – No Matter the Crisis
Picture this: you’re sitting in your office, sipping coffee, on cloud nine about the beautifully placed national media story you secured. Then BAM, you’re hit with a crisis that could potentially impact the company for years. What do you do?
PR Agencies vs. In-House PR
“Should I hire a PR agency or just hire someone internally?” We hear this often on the business development side of things. There are major differences between hiring an agency and hiring an individual(s) in-house to oversee PR, and pros and cons for each. Here are some things to consider if your organization is weighing whether to hire a PR agency versus keeping or adding PR in-house.
TikTok vs. Instagram Reels
It’s no secret that short-form video content has exploded in popularity on social media over the past year. At the heart of this success are two beloved trailblazers: TikTok and Instagram Reels. So, what sets them apart? Read on to learn five key differences between these two social media giants.
Continued anti-racism efforts: The New York Times’ 1619 Podcast
‘1619’ is an audio series on how slavery has transformed America, connecting past and present through the oldest form of storytelling. The six-episode series examines the long shadow of American slavery, focusing on topics such as the foundation of American government and democracy, the economy, music and more.
8 Skills You Need but Cannot Be Taught
A few months ago I was asked by an inquisitive mind, “What is one beneficial skill you’ve picked up on but weren’t necessarily taught?” I was pleasantly surprised by the question as it varies from the standard questions asked by prospective pros in the interview room.
