by Ashley Shuler | Feb 22, 2024 | Communication, Media Strategy, Strategy
Did you just sign a contract with a new PR agency? Congratulations! Finding the right partner takes significant work, but the real work has just begun once you’ve signed the dotted line. After a choice has been made on an agency, it’s crucial for everyone involved to...
by Ashley Shuler | Oct 25, 2023 | Content, PR tools
You may be uncertain about AI. Where do I even start? How do I ethically leverage it in my PR efforts? How can it help me work faster and better? Will it take my job? How do I disclose that I’m using AI to my clients or boss? As shared in the “The Realist’s Guide to...
by Ashley Shuler | Jun 22, 2023 | Public Relations
When boiled down to its simplest form, public relations (PR) is about managing how others see and feel about an organization or individual. The first step to shaping that narrative is informing various stakeholders. This can be incredibly difficult to achieve today....
by Ashley Shuler | Feb 9, 2023 | Thought Leadership
Stepping into a leadership role is both challenging and exciting. If you’re a PR professional who just got promoted, congratulations! Or if you’re someone who wants to be a key leader one day, congrats on your ambition! Many PR pros, especially at the entry...
by Ashley Shuler | Dec 22, 2022 | Client Relationships, Public Relations, Strategy
Are your clients ready for the new year? Q4 may be the most wonderful time of the year, but it’s also a critical time for companies and brands planning for the new year as budgeting, overall company goals, previous successes and failures, and more come into play....
