Sara Creighton
Director of Accounts
Sara explored both coasts before settling back home again in Indiana. After studying international relations and French language at the University of San Diego, she pursued career interests in foreign policy, human rights, humanitarian work and telling human-interest stories with impact. She moved to Washington, D.C., and worked for the International Committee of the Red Cross, the world’s largest neutral and independent humanitarian agency supporting victims of international armed conflict. Her specific focus within humanitarian communications was portraying the impact and relevance of international humanitarian law through public, academic and media relations, social media diplomacy, and more.
Sara uses these skills today to lead strategic ideation for campaigns, write complex thought leadership content and work closely with clients across industries with an international scope, sustainability and ESG communications, and more. Not surprisingly, she loves working with nonprofit clients and mission-driven B2B and B2C clients, and she enjoys switching it up with restaurant and hospitality clients.
Industry Articles
Does Your Startup Have a Story?
Last week, the Dittoe Public Relations team was given the opportunity to take a front row seat as hundreds of entrepreneurs, founders and creative technologists from across the country converged on Indianapolis for the city’s first startup conference, The Powder Keg.
The Do’s and Don’t’s of Addressing Crises via Social Media
Negative messages can often spread faster than positive ones, so PR pros need to be prepared to act in a meaningful way at the drop of a hat. But how you respond is certainly important. Here are six Do’s and Don’ts for handling Crises on Social Media.
Tweets: Not Fit for PR Pro Consumption
I recognize the power of Twitter and the positive impact it has made on media and society as a whole. It’s also an invaluable tool for PR pros; not only for engaging with reporters, but for engaging with publics. But it should NEVER be considered a top source for consuming media. By anybody. Ever.
