Sara Creighton
Director of Accounts
Sara explored both coasts before settling back home again in Indiana. After studying international relations and French language at the University of San Diego, she pursued career interests in foreign policy, human rights, humanitarian work and telling human-interest stories with impact. She moved to Washington, D.C., and worked for the International Committee of the Red Cross, the world’s largest neutral and independent humanitarian agency supporting victims of international armed conflict. Her specific focus within humanitarian communications was portraying the impact and relevance of international humanitarian law through public, academic and media relations, social media diplomacy, and more.
Sara uses these skills today to lead strategic ideation for campaigns, write complex thought leadership content and work closely with clients across industries with an international scope, sustainability and ESG communications, and more. Not surprisingly, she loves working with nonprofit clients and mission-driven B2B and B2C clients, and she enjoys switching it up with restaurant and hospitality clients.
Industry Articles
Market District & GetGo Cafe + Market Open with a Bang
If one thing can be said about the new Market District and GetGo Cafe + Market stores it’s that they’ve got style. The two stores, subsidiaries of the multi-format retailer Giant Eagle, Inc., opened with a bang this week in Carmel — and Dittoe was there to help!
Eric Kokonas Named to TechPoint’s Tech 25 Inaugural Class
Today, Dittoe PR is pleased to announce Eric has been selected to join the inaugural class of TechPoint’s Tech 25, a prestigious designation for 25 tech builders, creators and other individuals who are critical to building organizations in the local tech community, but very seldom get the recognition they deserve.
How Does PR Affect SEO?
The rules of SEO have changed—especially over the past two years. Updates to search engine ranking algorithms like Google’s “Panda” and “Penguin” mean you can no longer think in terms of keywords and inbound links alone. What matters now is quality, relevance and audience engagement.
