Account Executive | Michelle Lott

Michelle Lott

PR Specialist

A 2020 graduate of Auburn University, Michelle majored in Public Relations with a minor in Marketing. She started her professional career at a digital marketing firm where she worked on paid ads, SEO, web design and more. Following her move from Alabama to Indianapolis in May 2021, Michelle worked for a public relations agency before joining the team at Dittoe PR. She has a great deal of experience with B2B tech clients and has touched many industries, including financial, legal, healthcare, HR, geospatial, education, etc. Getting national coverage is never an easy feat, but it’s something Michelle has been proud to accomplish several times.

When she’s not working, you can find her playing with her black lab, Deacon, and watching any Auburn sporting event. She is scuba-certified – the best place she’s been diving is Grand Cayman, but she and her husband have a trip to Fiji planned that she’s hoping will top it.

CONTACT MICHELLE

Industry Articles

Five Lessons From 2017’s Biggest PR Fails

by Kasie Pieri | Jan 4, 2018 | Communication, Crisis Communications, Media Relations, Media Strategy, Public Relations, Thought Leadership

2017 debunked the myth “all press is good press” as we experienced some of the most gut-wrenching PR disasters that created major setbacks for a handful global corporations. While these major mishaps were difficult to watch, each crisis provided amazing real-life...

Becoming A Contributor to Provide Credibility

by Dittoe PR | Dec 28, 2017 | Client Relationships, Contributor, Credibility, Media Strategy, PR tools, Public Relations, Thought Leadership

At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles. What is a bylined article? A...