Michal Spanjer
PR Specialist
Michal is a proud Indiana University graduate with experience helping clients with a variety of efforts, including media relations, thought leadership and more. She has supported the execution of PR strategies for clients in a multitude of industries, including healthcare, sports, technology and tourism. Before starting at Dittoe PR as an intern, she supported marketing communications, social media strategy and community engagement efforts for non-profit, startup and real estate clients. One of her favorite initiatives she worked on involved connecting frontline pandemic workers with volunteer therapists. She previously served as director of engagement and district ambassador for the Public Relations Student Society of America.
Industry Articles
The Do’s and Don’t’s of Addressing Crises via Social Media
Negative messages can often spread faster than positive ones, so PR pros need to be prepared to act in a meaningful way at the drop of a hat. But how you respond is certainly important. Here are six Do’s and Don’ts for handling Crises on Social Media.
Tweets: Not Fit for PR Pro Consumption
I recognize the power of Twitter and the positive impact it has made on media and society as a whole. It’s also an invaluable tool for PR pros; not only for engaging with reporters, but for engaging with publics. But it should NEVER be considered a top source for consuming media. By anybody. Ever.
The Importance of Building A Personal Brand in PR
When it comes to communicating in the business world, there’s nothing more important than strong, authentic branding.
