Mallory Smith
Vice President, Consumer Brands
Mallory has more than a decade of experience in PR strategic ideation and planning, media relations, thought leadership and PR counsel. Mallory thrives on elevating clients’ missions and brand awareness through earned media strategies that result in impactful media coverage. She excels in leading Dittoe PR’s global consumer clients, which have been nationally recognized in PR award programs like PR Daily and Ragan’s Media Relations Awards: Purpose-Driven Campaign Winner; Bulldog Reporter Gold Winner for Best Food & Beverages Campaign; and more.
Mallory is an avid runner and practicing yogi and is always on the lookout for the next best hiking destination.
Industry Articles
How to Take Advantage of LinkedIn Groups
With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups. LinkedIn Groups are...
Consuming Media: Millennials vs. Baby Boomers
In order to effectively reach members of an audience, it is important to know how they consume media, from social media to TV and print.
Dittoe PR Scores a Hole-in-One with Carry The Game
Helping to kick off a new initiative for the Western Golf Association (WGA), we coordinated interviews and secured coverage during the PGA Merchandise Show.
