Madisen Petrosky
Director of Content
Madisen is Dittoe PR’s resident editor – she loves to review content drafted by her account teams (and everyone else) and help shape them into great narratives. She also likes to draft content herself, everything from press releases to white papers to internal communications. She enjoys working with clients in niche trade industries like health care, edtech and multifamily housing.
Madisen took a roundabout career path to PR agency life. She holds a degree in English Literature from Ball State, a Master’s certificate in Publishing from the University of Denver, and worked in nonprofit marketing before landing at Dittoe PR. She’s a published author, a voracious reader and keeps trying to make Dittoe PR Book Club happen.
Industry Articles
How Does PR Affect SEO?
The rules of SEO have changed—especially over the past two years. Updates to search engine ranking algorithms like Google’s “Panda” and “Penguin” mean you can no longer think in terms of keywords and inbound links alone. What matters now is quality, relevance and audience engagement.
Does Your Startup Have a Story?
Last week, the Dittoe Public Relations team was given the opportunity to take a front row seat as hundreds of entrepreneurs, founders and creative technologists from across the country converged on Indianapolis for the city’s first startup conference, The Powder Keg.
The Do’s and Don’t’s of Addressing Crises via Social Media
Negative messages can often spread faster than positive ones, so PR pros need to be prepared to act in a meaningful way at the drop of a hat. But how you respond is certainly important. Here are six Do’s and Don’ts for handling Crises on Social Media.
