Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
Data-Driven PR: Using Metrics to Measure Success and Improve Strategy
The facts: your brain can’t process creativity and logic at the same time. Left-brain thinking is focused on the facts and analytical reasoning, while right-brain thinking is more emotional and intuitive. The left side of the brain likes the tiny, granular details...
3 Ways Media Relations Can Drive Business Growth
When people ask where I work and I tell them “Dittoe Public Relations,” I never anticipate the inevitable follow-up question: “What kind of work do you guys do?” We do public relations, it’s in the title. To be fair, that does include a lot of different kinds of...
Fall 2025 Internship Openings: Join Dittoe PR’s Public Relations + Social Media Team!
Looking to launch your career in public relations or social media? Want to intern at an agency where your ideas are valued and your work truly makes an impact? If you’re a driven, creative self-starter with a passion for storytelling and digital engagement, apply...
How Substack Is – and Isn’t – Changing PR
Journalists, media personalities and writers of all kinds have been flocking to Substack in recent years. Why? What does it mean for public relations? Senior Content Specialist Madisen Petrosky takes a look.
NOW HIRING: Digital Marketing Manager
Dittoe PR has an immediate opening for a part-time or full-time Digital Marketing Manager. If you have experience with social media and digital marketing services such as Google Ads and digital advertising, social media advertising, email marketing, and social media...
The Power of Executive PR: Boost Influence, Build Trust + Generate Real Business Outcomes
One of the most valuable applications of public relations is in the C-suite. A strong PR strategy helps leaders build credibility, connect with key audiences, and reinforce their company’s position as a leader in the industry. Here, Dittoe PR Vice President of Business Development Lauryn Keegan shares the real, measurable power of PR.
