Kaitlyn Elpers
Director of Accounts
Kaitlyn is Dittoe PR’s resident – and wannabe – social media influencer. Over the last six years, she’s worked with various brands across a multitude of industries, including travel and hospitality, food and beverage, technology, nonprofits, and B2C brands. She’s a southern Indiana native and Indiana University alum and joined the team in 2018, previously working as a media intern for an NYC-based PR agency.
A reality show fanatic, she enjoys working with client Vita Coco’s “Real Partners” like The Bachelor’s Matt James and Dylan Barbour, and her husband enjoys her connections to athletes through client WhistlePig Whiskey’s First Legends Series, including David Ortiz (“Big Papi”) and Barstool Sports. When she isn’t traveling for press trips, she enjoys working on local brands’ grand opening events.
Industry Articles
3 Ways Media Relations Can Drive Business Growth
When people ask what kind of work public relations is, the simplest definition is “helping clients get covered in the news.” But that’s an oversimplification. Director of Content Madisen Petrosky shares three ways “getting covered in the news” can drive business growth.
How Substack Is – and Isn’t – Changing PR
Journalists, media personalities and writers of all kinds have been flocking to Substack in recent years. Why? What does it mean for public relations? Senior Content Specialist Madisen Petrosky takes a look.
Five Years in PR: Industry Differences from 2019 to 2024
The public relations world looks much different in 2024 than it did in 2019. PR Specialist Alyssa Ross examines those differences in the first five years of her career at a pivotal moment in time.
