PR Specialist | Ashley Desserich

Ashley Desserich

PR Specialist

After she attended Butler University for Strategic Communication with a focus on PR and advertising, Ashley opted to call Indianapolis her post-grad home. She loves how PR is all about storytelling, which is why she enjoys writing content of all kinds from pitches to thought leadership articles to LinkedIn posts. Her PR interests include hospitality/tourism, consumer brand and non-profit PR, and she’s excited to dive into more industries here at Dittoe PR. She previously earned in-house marketing experience with an internship at Downtown Indy, Inc., and agency experience interning with a local PR agency. You can find her around the city at local coffee shops (her favorites are Hubbard & Cravens and Parlor Public House), and she enjoys traveling when not working.

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Industry Articles

Five Lessons From 2017’s Biggest PR Fails

by Kasie Pieri | Jan 4, 2018 | Communication, Crisis Communications, Media Relations, Media Strategy, Public Relations, Thought Leadership

2017 debunked the myth “all press is good press” as we experienced some of the most gut-wrenching PR disasters that created major setbacks for a handful global corporations. While these major mishaps were difficult to watch, each crisis provided amazing real-life...

Becoming A Contributor to Provide Credibility

by Dittoe PR | Dec 28, 2017 | Client Relationships, Contributor, Credibility, Media Strategy, PR tools, Public Relations, Thought Leadership

At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles. What is a bylined article? A...