Avoid Back to School Blues with Dittoe PR’s Fall Internship Program

Nothing rains on your sunny summer break more than stressing about an internship before you head back to school. Luckily we’re on the hunt for hard working interns to complete our team this Fall. If you’re interested in experiencing PR agency life and gaining real-world knowledge by working with bright and talented professionals, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

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Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail and good judgment.

A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account executives. Fall interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

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• Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
• Carrying out special event planning activities and arrangements as outlined by the intern director
• Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
• Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
• Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
• Supporting the firm’s efforts by drafting client-ready materials and performing research activities
• Assisting firm staff with other client, business development and firm management projects as needed

To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Friday, July 15.

Dittoe PR Helps Crew Carwash Raise Over $30,000 for Riley Children’s Foundation

Crew 3A staple carwash organization in Central Indiana, Crew Carwash has a strong reputation for customer service and giving back to the local community. The organization has teamed up with Big Brothers Big Sisters of Central Indiana and Gleaners Food Bank of Indiana in the past, and at the start of 2016, wanted to begin a new partnership with Riley Children’s Foundation.

Crew’s plan was to donate 50 percent of the first month’s proceeds from every purchase of an Unlimited Wash plan between April 30-May 8 to Riley Children’s Foundation. Crew decided early on that all of the money raised would go to Riley’s Maternity and Newborn Health program, a brand new initiative aimed at greatly reducing Indiana’s infant mortality rate.

Fewer than 20 babies have been born at Riley Hospital since it opened in 1924. Soon, Riley Hospital will offer the full spectrum of maternity care, from low-risk pregnancies to specialty care for mothers and babies with complex needs.

Crew 2

As Crew embarked on this new partnership, Dittoe PR was there every step of the way. Dittoe coordinated all meetings between Crew and Riley, helped create the official campaign name – “Unlimited Hope for Riley” and social media hashtag – #Crew4Riley, and planned a major kick-off event at Crew’s Downtown Indianapolis location.

Crew worked closely with Riley to ensure Riley Kids and their families were able to attend the event. The kids enjoyed snacks, greeted customers and even helped spray down cars in the carwash tunnel.

Despite bad weather, (it rained eight of the nine days of the campaign), Crew was able to raise $31,563.

While Crew did an excellent job executing the campaign internally to its 600 team members, it was up to Dittoe PR to get the word out and inform local Central Indiana residents on how they can make an impact. Dittoe secured media placement on WRTV (ABC), WTHR (NBC), the Indianapolis Star, the International Car Wash Association and Professional Carwash & Detailing Magazine. This coverage generated 380,939 media impressions.

Needless to say, the “Unlimited Hope for Riley” campaign was a huge success for Crew, Riley Children’s Foundation, and most importantly, Riley patients. At Dittoe PR, we’re thrilled to spread the word of Crew’s philanthropic efforts and honored to help raise funds for such an important initiative.

Dittoe PR helps CycleBar breakaway from the peloton

Tired of being stuck behind joggers and walkers on the bike path? Say goodbye to traditional outdoor cycling and hello to CycleBar. CycleBar, an indoor cycling studio, opened its second location in Indianapolis with the help of Dittoe PR.

Unlike most workout studios that require a monthly membership fee, CycleBar Traders Point operates on a pay-per-class model that allows guests to purchase class packages and reserve their spots up to a week in advance.

CycleBar Traders Point ribbon cutting

How Dittoe PR assisted CycleBar’s opening

Dittoe PR invited area businesses, groups, and nonprofit organizations to attend a VIP experience free of charge. The only request? Riders were encouraged to bring spare office supplies as a special donation to Teachers’ Treasures, a local partner organization that helps teachers provide their students with the supplies necessary for a well-rounded education. Dittoe PR used the charitable tie to spark media interest and contribute to a good cause. A win-win for all involved.

Overall, CycleBar Traders Point was able to collect five donation boxes filled with new and gently used school supplies for Teachers’ Treasures. Each box weighed nearly 50 pounds!

“Our area teachers and students benefited enormously from this partnership,” said Margaret Sheehan, executive director of Teachers’ Treasures. “We are appreciative of CycleBar’s commitment to the community and in particular, to teachers and education.”

CycleBar Traders PointIn addition to reaching out to local businesses and nonprofits for VIP rides, Dittoe PR executed several communications tactics including media relations, influencer outreach, and organic social media promotion to secure mounds of coverage for CycleBar. Interviews have included – WISH TV, WRTV, Indianapolis Business Journal, The Indianapolis Star, and Current in Zionsville.

With Dittoe PR’s help, CycleBar Traders Point is on its way to becoming the hottest ride in Indy.  They’re located in the Traders Point Shopping Center at 6010 W. 86TH St., Suite 130 and are currently running a three for $29 ride deal. We hope to see you there!

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