Dittoe PR helps CycleBar breakaway from the peloton

Tired of being stuck behind joggers and walkers on the bike path? Say goodbye to traditional outdoor cycling and hello to CycleBar. CycleBar, an indoor cycling studio, opened its second location in Indianapolis with the help of Dittoe PR.

Unlike most workout studios that require a monthly membership fee, CycleBar Traders Point operates on a pay-per-class model that allows guests to purchase class packages and reserve their spots up to a week in advance.

CycleBar Traders Point ribbon cutting

How Dittoe PR assisted CycleBar’s opening

Dittoe PR invited area businesses, groups, and nonprofit organizations to attend a VIP experience free of charge. The only request? Riders were encouraged to bring spare office supplies as a special donation to Teachers’ Treasures, a local partner organization that helps teachers provide their students with the supplies necessary for a well-rounded education. Dittoe PR used the charitable tie to spark media interest and contribute to a good cause. A win-win for all involved.

Overall, CycleBar Traders Point was able to collect five donation boxes filled with new and gently used school supplies for Teachers’ Treasures. Each box weighed nearly 50 pounds!

“Our area teachers and students benefited enormously from this partnership,” said Margaret Sheehan, executive director of Teachers’ Treasures. “We are appreciative of CycleBar’s commitment to the community and in particular, to teachers and education.”

CycleBar Traders PointIn addition to reaching out to local businesses and nonprofits for VIP rides, Dittoe PR executed several communications tactics including media relations, influencer outreach, and organic social media promotion to secure mounds of coverage for CycleBar. Interviews have included – WISH TV, WRTV, Indianapolis Business Journal, The Indianapolis Star, and Current in Zionsville.

With Dittoe PR’s help, CycleBar Traders Point is on its way to becoming the hottest ride in Indy.  They’re located in the Traders Point Shopping Center at 6010 W. 86TH St., Suite 130 and are currently running a three for $29 ride deal. We hope to see you there!

Dittoe PR Helps Westin Indianapolis Celebrate Its Multi-Million Dollar Renovation

Westin Exterior

Westin Indianapolis has been a staple in downtown Indianapolis since 1989, offering visitors a top-tier place to stay in town for conventions, Colts games and more. The hotel has witnessed downtown Indianapolis evolve from an afterthought on the national level to one of the country’s best host sites for events, sports championships, national conferences and tournaments.

In order to meet the growing demand for luxury accommodations in downtown Indianapolis and to compete with new mega-hotels like the JW Marriot, Westin Indianapolis set out to complete a multi-million dollar renovation to provide guests with the best experience possible.

The renovation features 575 all-new guest rooms that include the latest technologies and designs, such as the signature Westin Heavenly® Bed and Westin Heavenly® Shower. It also unveiled the largest pipeline of high-speed Internet bandwidth available in any Indianapolis hotel and introduced its innovative office space, Tangent, which enhances productivity for small business groups

Westin Lobby 2The impressiveness of the renovation needed attention, both locally and nationally. The Westin team set out to find a way to effectively spread the word about its renovated hotel and to make sure the public knew they had become the most state-of-the-art hotel in downtown Indianapolis.

That’s where the Dittoe Public Relations team came into play. Westin worked with our firm to create buzz about the renovation through media relations, social media, contest promotions and the grand unveiling party. The team created a strategic campaign to ensure Westin’s success.

Regarding social media, the team updated Westin’s channels and created a unified goal for all posts and content. The results were tangible – showing a 5.4 percent increase in Facebook page likes, 6.9 percent increase in Twitter followers and a 32.5 percent increase in Instagram followers – all in only 45 days.

TangentAll of the focus around Westin’s renovation culminated with the grand unveiling party on April 22. Dittoe PR helped the Westin team prepare for the event by creating a press release outlining the renovation, crafting an email promotion campaign and constructing the invite design and copy.

Ultimately, Dittoe’s most important job was to make sure that the media attended and/or covered the event. By sending personalized invites to local media, Dittoe received eight confirmed responses from media members to either attend or write about the event.

The party was an incredible success, with more than 150 people arriving throughout the night to experience Westin’s renovations, sample delicious food and drinks and participate in a comprehensive tour of all of the hotel’s new offerings. Media outlets in attendance included the Indianapolis Star, Indianapolis Chamber of Commerce and Where Indianapolis, and WXIN-TV previewed the event

Westin LobbyAt the start of 2014, Indianapolis residents may not have known that one of downtown’s mainstays had become a hotel worthy of a successful celebration, but thanks to Dittoe PR, they do now.

Photos courtesy of  Indy Star Photographer Brent Drinkut.

We’re Looking for Spring Interns

We’re on the hunt for solid candidates for our spring internship program. If you’re interested in applying, read below and be sure to send your materials in by Tuesday, October 16. We will begin interviewing the week of October 21.

Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate strong writing skills, a basic understanding of media relations, an ability to interact professionally with clients and good judgment. A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account executives. The intern director will help the intern prioritize tasks and focus on multiple projects and deadlines simultaneously. Spring interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for a paid intern to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations materials including news releases, fact sheets, client meeting summaries, status reports, social media posts and other materials as directed
  • Carrying out special event planning activities and arrangements as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with the development and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
  • Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
  • Supporting the firm’s efforts by drafting news releases and performing research activities
  • Assisting firm staff with other client, business development and firm management projects as needed

To Apply: Please send a cover letter, resume and writing samples to:

Christy Chen, Partner and VP of Sales & Marketing
Dittoe Public Relations
2815 E. 62nd Street, Suite 300
Indianapolis, IN 46220
Or email: christy [at] dittoepr.com
No phone calls please.

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