With 2024 comes a total solar eclipse, the Summer Olympic games and an election year, but what’s in store for PR professionals as they look to excel in the year ahead? Below are the trends we anticipate will shake up the industry and play a significant role in setting...
With any successful brand, chances are leaders within that company can illustrate who their customer is, what they like to do on the weekends and much more. One of those characteristics that is arguably the most important is the age demographic of their target...
A strong company culture speaks volumes to any and all employees, especially now. According to Edelman, following a “black swan” event such as 9/11 or the COVID-19 pandemic, people hone in on their values and reflect on how they are spending their time. In Edelman’s...
Q4 is here, and that means it’s time for many businesses and department leads to evaluate and finalize their budgets for the upcoming year. It’s no secret that companies across many industries have felt a slowdown in 2023 compared to the booming post-pandemic economy...
You may be uncertain about AI. Where do I even start? How do I ethically leverage it in my PR efforts? How can it help me work faster and better? Will it take my job? How do I disclose that I’m using AI to my clients or boss? As shared in the “The Realist’s Guide to...
