Writing Tips & Tricks for PR Pros

I don’t know exactly how many papers I wrote in college, but the filing cabinet packed with bursting folders of my graded projects is probably a good hint that it was a lot. I like to write, and I’ve been pleasantly surprised by just how much writing is involved in...

Tips for Improving Your Instagram Story Strategy

Did you know more than half of Instagram’s 1 billion+ monthly active users are using Instagram Stories daily? For brands, it’s no longer just a matter of if you’re using Stories, it’s how. The combination of quality, consistency and style is the key to your Stories...

5 Benefits to Being a Podcast Guest

If you had the opportunity to speak to thousands of business owners in your target audience, you wouldn’t give it up, right? Being a guest on a podcast, whether big or small, is a great way to do just that. Too many pass on this opportunity, however, simply...

How Startups Can Use PR to Attract Investors

As a startup, you’re probably facing a few challenges like securing funding, attracting top talent, growing your customer base, or scaling your business. There may be a lot you still need and uncertainty about where to spend your budget. But two things are certain:...