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How to Build A Successful Media List to Generate Coverage

The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you may be wondering, what is a media list? Simply put, its compilation of reporters organized for the sole purpose of pitching them story ideas on behalf of your client. Its highly organized and updated frequently to accommodate today’s fast-paced, ever-changing journalism landscape. It’s also customized per story idea. If this sounds like a ton of work, it [...]

By |2018-11-08T13:54:52-05:00November 8th, 2018|Media Relations, Client Coverage|0 Comments

PR Lingo 101: Phrases Every Pro Should Know

B-roll. Byline. Ed Cals. Embargo. Owned media. Press release. UMV.   If you’re a PR professional or work with media, you probably use some or all of these terms on a regular basis. We throw these phrases around with each other in the office, but we have to be mindful when speaking with a client or someone who’s not as familiar with public relations (like our friends or family). Heck, there were even some terms I had never heard of before starting my career at Dittoe PR (ed cals, anyone?).   Whether it’s an acronym, slang or just a word you’ve [...]

By |2018-11-01T11:29:06-04:00November 1st, 2018|PR tools, Communication|0 Comments

Shifting Skillset for PR Pros: Social Media

The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills, and could execute them well, you were bound to be a successful PR pro.   But, what about today? With the evolving skillset of PR professionals, it’s more important than ever to be armed with multiple proficiencies to develop and manage successful campaigns. In addition to the core competencies of a traditional PR professional, the following social media skills are key for any PR professional looking to grow within the industry. [...]

By |2018-10-31T09:22:45-04:00October 25th, 2018|Social Media, Public Relations|0 Comments

Building a Better Workplace: Dittoe PR’s New Guiding Values and Vision

Now more than ever, company culture is highlighted across all areas of business and is often a huge driver in new business, talent acquisition, company morale, employee retention and more. Dittoe Public Relations has always held company culture in high regard, constantly seeking new ways to evolve and improve perks, policies and day-to-day morale for its employees.   Recently, we invited Katara McCarty, an organizational coach, speaker and author, to lead us on a six-month journey toward building a stronger company culture through unified personal and professional development. We dove right in by creating a fresh set of core values that [...]

By |2018-10-17T12:49:04-04:00October 18th, 2018|Company Culture, Culture, Public Relations|0 Comments

How to Stay Productive While Traveling for a Client

At Dittoe PR, we have the privilege of working with an abundance of national clients located across the United States. Keeping in touch with these clients regularly is easy (shout-out to technology), but on the occasion we need to connect with them for a strategic meeting, conference, event or face-to-face check-in, we find ourselves packing our bags and hitting the road.   As enjoyable as it is to take a break from the day-to-day office tasks and strategize with our clients over a cup of coffee or assist in putting on a major event, it can also be stressful at times. [...]

By |2018-10-10T15:44:07-04:00October 11th, 2018|Events, Communication, PR tools|0 Comments
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