by Skylar Whitney | Mar 8, 2021 | Strategy
Influencer strategies are becoming increasingly common for everyone from big-box brands to small businesses. The trick is finding influencers that will successfully reach your target audience. The general assumption is that working with an influencer with a large...
by Greta Snell | Feb 23, 2021 | Client Relationships
Public Relations has transformed into an integrated service offering. In addition to media relations, PR also includes social media, thought leadership, content development, influencer engagement and much more. Beyond that, it’s important to also know that you can’t...
by Kaitlyn Elpers | Feb 3, 2021 | Events
Everyone knows what a press conference is, but determining when and why to organize one (or how) can be a little less clear. From a PR perspective, press conferences can be beneficial in acquiring an influx of media coverage all at once, allowing all attending media...
by Gabby Crays | Jan 20, 2021 | Social Media
When we look back at the year we just had, one thing is certain: We spent a lot of time on social media. As we scrolled through the endless black hole of Instagram, Facebook, Twitter, Tik Tok (the most addicting, yikes), you name it, we consumed hours of news...
by Megan Custodio | Dec 16, 2020 | Company Culture
This is a year that will not be forgotten. Amid the unrest, conflict and disorder, we all must take some time to recognize and celebrate the wins. In an ordinary year, it is easy to get bogged down in the day-to-day tasks and deliverables and quickly move past the...
