Three ways you should already be using LinkedIn

If you’re reading this, we assume you already have a LinkedIn profile and are familiar with the platform. (If not, what are you waiting for?) What you might not know, however, is that the social networking site is more than just a digital resume.   LinkedIn has enabled companies to share more information, recruit employees, gain valuable customer feedback, generate new ideas and more. Using the following platform tools strategically will help position you as an industry thought leader and lend additional credibility to your brand.   Take advantage of LinkedIn Groups. LinkedIn Groups are virtual hubs on LinkedIn that provide [...]

By |2018-09-19T15:32:15-04:00September 7th, 2018|Communication, Public Relations, Social Media|0 Comments

What Instagram’s Algorithm Change Means for Brands

The rapid growth of Instagram has resulted in more than 400 million monthly active users and a whopping 70 million photos shared on the platform per day. That’s a lot to miss out on - and no one wants to experience FOMO. A new algorithm change being slowly rolled out by the social media platform will reduce users’ fears of missing out. Essentially, Instagram now shows what it believes users will want to see based on the length of time they’ve followed a person or brand as well as previous and current comments, likes and posting frequency. What this means for [...]

By |2016-03-28T20:53:44-04:00March 22nd, 2016|Content, Social Media, Thought Leadership|0 Comments

The dirty secret about online content and shrinking attention spans

Shrinking attention spans and squirrel comparisons have become go-to arguments for why people can no longer be bothered to consume long-form articles or online videos lasting longer than two minutes. But this is a cop out. The real reason why people don’t consume longer forms of media is that most digital publishers don’t want them to.

Your AP Style Just Got SEOwned

Whenever you enter into a conversation about which skill is more important—writing for SEO or adhering to AP style—the debate always finds a way to take a volatile turn. Rather than discussing the merits and benefits of each skill, the conversation quickly dissolves into overly simplified and poorly constructed arguments. It becomes new school vs. old school. Writing like robots vs. writing like decrepit copy editors. But why do so many people consider the two techniques mutually exclusive? AP style was created to provide a comprehensible standard for writing in the print news medium which gave a diverse audience of readers a [...]

By |2011-11-16T19:19:14-05:00December 1st, 2010|Client Coverage, Communication, Media Strategy, Random|0 Comments