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PR Reporting 101: The Essential Measurement Tools

This time last year, I was barreling toward a quarter-life crisis by unnecessarily stressing about post-grad life. Despite rationally knowing I was prepared to work as a “real-life” PR pro and function as an active adult, I was terrified. Today, I can reflect back and say that my rationale was exactly accurate - minus my juvenile snack habits (Java flavored Monster, anyone?) - and I was much more prepared than I thought I would be. If you’re preparing to graduate in May, you may be wondering what my biggest (or most surprising) learning curve has been in my first full-time agency [...]

By |2019-07-22T15:36:16-04:00February 21st, 2019|Media Relations|0 Comments

Pitching 101: Media advisories, press releases and more

Being a young professional in the industry, many of my closest friends and family still don’t understand exactly what public relations and media relations consists of. To keep the conversation short and sweet, I describe my profession as “emailing reporters and asking them to cover my client’s story,” which isn’t technically wrong. But it’s also so much more than that. From drafting media advisories and finalizing press releases, to tailoring the perfect email pitch to the lifestyle reporter, my job can get pretty hectic! In order to get coverage for a client, these tactics are the most important pieces to the [...]

By |2019-02-19T18:19:36-05:00January 24th, 2019|Media Relations, Public Relations|0 Comments

Our Favorite DPR Moments of 2018

The new year is a great time to reset, reflect and set new goals — and that’s exactly what we’re going to do here.   From landing our clients in national media outlets and key industry publications to hiring six new full-time team members, Dittoe Public Relations has had an incredible 19th year driving results for our clients and growing our team. Relive our best moments of 2018 below.   Securing big media hits At Dittoe PR, we don’t wait for news to happen. We make news happen. We’re all about securing consistent media coverage for clients in top tier media [...]

How to Prep a Client for a Media Interview

At Dittoe Public Relations, we offer a variety of services that all help our clients put their best foot forward in their respective industries. You may have heard us refer to media relations as our “bread and butter,” and while it falls on us to secure the opportunities for coverage, it falls on our clients to execute a great interview (with a little help from us).   Let me start by saying that some clients are rockstar interviewees and love an opportunity to speak with media. To those clients, we salute you.   To the clients that don’t love the spotlight, we feel [...]

By |2019-02-19T18:35:34-05:00November 29th, 2018|Client Relationships, Media Relations|0 Comments

How to Build A Successful Media List to Generate Coverage

The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you may be wondering, what is a media list? Simply put, its compilation of reporters organized for the sole purpose of pitching them story ideas on behalf of your client. Its highly organized and updated frequently to accommodate today’s fast-paced, ever-changing journalism landscape. It’s also customized per story idea. If this sounds like a ton of work, it [...]

By |2018-11-08T13:54:52-05:00November 8th, 2018|Client Coverage, Media Relations|0 Comments
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