Sara Creighton
Director of Accounts
Sara explored both coasts before settling back home again in Indiana. After studying international relations and French language at the University of San Diego, she pursued career interests in foreign policy, human rights, humanitarian work and telling human-interest stories with impact. She moved to Washington, D.C., and worked for the International Committee of the Red Cross, the world’s largest neutral and independent humanitarian agency supporting victims of international armed conflict. Her specific focus within humanitarian communications was portraying the impact and relevance of international humanitarian law through public, academic and media relations, social media diplomacy, and more.
Sara uses these skills today to lead strategic ideation for campaigns, write complex thought leadership content and work closely with clients across industries with an international scope, sustainability and ESG communications, and more. Not surprisingly, she loves working with nonprofit clients and mission-driven B2B and B2C clients, and she enjoys switching it up with restaurant and hospitality clients.
Industry Articles
A Q&A with Mallory Smith, Vice President of Consumer Brands
As VP of Consumer Brands for Dittoe PR, Mallory Smith has seen how B2C public relations has changed firsthand. We talked with her about this role, how B2C public relations is changing across the board, and what it means for our clients.
7 Questions to Ask When Choosing a PR Agency
It’s important to partner with a public relations agency that aligns with your goals and values. Ask these questions during the sales process to identify the right PR partner for your company.
Why Is Thought Leadership Essential to Your PR Strategy?
Companies are full of talented individuals whose insights and experiences can benefit others in their industry. Sharing those insights with the media can also elevate the company itself.
