Michal Spanjer

PR Specialist

Michal is a proud Indiana University graduate with experience helping clients with a variety of efforts, including media relations, thought leadership and more. She has supported the execution of PR strategies for clients in a multitude of industries, including healthcare, sports, technology and tourism. Before starting at Dittoe PR as an intern, she supported marketing communications, social media strategy and community engagement efforts for non-profit, startup and real estate clients. One of her favorite initiatives she worked on involved connecting frontline pandemic workers with volunteer therapists. She previously served as director of engagement and district ambassador for the Public Relations Student Society of America.

Industry Articles

How Does PR Affect SEO?

The rules of SEO have changed—especially over the past two years. Updates to search engine ranking algorithms like Google’s “Panda” and “Penguin” mean you can no longer think in terms of keywords and inbound links alone. What matters now is quality, relevance and audience engagement.

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