Lauryn Keegan
Vice President, Business Development
Lauryn joined Dittoe PR as an account executive where she honed her media relations and content creation skills before transitioning to business development. Today, as vice president of business development, Lauryn works to identify and secure new business for the firm, fosters ongoing relationships with clients, and supports Dittoe’s own PR and marketing efforts. She loves meeting new people, learning about their organizations, and figuring out how PR and social media can help them achieve their overall goals.
Lauryn started her career in local news in the Indianapolis market, serving as a producer at Inside INdiana Business and an on-camera reporter for FOX59, CBS4 and the Indiana Pacers. She graduated from Indiana University where she learned good journalism starts with curiosity. And it turns out business development does, too.
Industry Articles
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
How to Integrate Social Media with Public Relations for Effective, Affordable Marketing
Why do public relations and social media belong together? One builds trust, the other builds reach, and, together, they build brand momentum. Read more about how to strategically blend PR and social media from our Senior Digital Marketing Strategist Marissa Smith.
