Ashley McMurray
Vice President, Client Services
Ashley has seen and done it all in her 13 years at Dittoe PR, having served an impressive roster of diverse clients in media relations, thought leadership, content creation, event activation, PR strategy and more. Today, she is passionate about applying her love for analytics and technology to our firm’s reporting and operations needs, ensuring we provide our clients with accurate and meaningful KPIs and that we have all the tools and processes to keep us organized, online and connected in this work-from-home era. Ashley has built a number of long-standing client relationships in the consumer tech and professional services spaces, some of which have been ongoing for more than a decade. She is a graduate of Indiana University’s Kelley School of Business where she specialized in marketing.
Ashley has recently added another important role to her resume: mom.
Industry Articles
The Do’s and Don’t’s of Addressing Crises via Social Media
Negative messages can often spread faster than positive ones, so PR pros need to be prepared to act in a meaningful way at the drop of a hat. But how you respond is certainly important. Here are six Do’s and Don’ts for handling Crises on Social Media.
Tweets: Not Fit for PR Pro Consumption
I recognize the power of Twitter and the positive impact it has made on media and society as a whole. It’s also an invaluable tool for PR pros; not only for engaging with reporters, but for engaging with publics. But it should NEVER be considered a top source for consuming media. By anybody. Ever.
The Importance of Building A Personal Brand in PR
When it comes to communicating in the business world, there’s nothing more important than strong, authentic branding.
