Why Persistence is Public Relations’ Most Valuable Skill

While public relations may seem like a dazzling profession full of glam, glitz, and celebrities, PR pros understand how truly grueling the work can be. At times, PR can involve a lot of teamwork, determination, and patience, but most importantly, it involves persistence.

 

It’s easy for someone to write a press release about an upcoming event or initiative or even to create a landing page online for blog content. But to really drive results, PR experts understand how crucial it is to be persistent in your efforts – from media relations to content creation and social media, it takes more than distributing one press release every six months or posting one Tweet each week to really drive results.

 

When it comes to conducting media relations or PR campaigns, persistence is particularly important. In order to successfully conduct a media relations campaign, simply writing a release, publishing it on the company’s press page and hoping media will pick it up will likely will not cut it. Brands should consistently test out new story angles and hooks, follow up with media regularly – sharing additional information to pique their interest – and always be on the hunt for a new media contact who might be interested in sharing your story.

 

Besides that, media relations involves a lot of other tasks that require a persistent mindset. For instance, we hear “no” more times than we can count when reaching out to media with story ideas. PR pros invest a lot of time researching the perfect journalists just to find out they’re not interested in your topic. We also hear “maybe” a lot, which can often turn out to be dead ends. The trick is to not get discouraged, but rather see it as a challenge to overcome.

 

The point is a good PR pro understands you can’t take no for an answer. When one door closes, we find a way to open another. By researching additional contacts, sending out new pitches and continuing to persevere, we’re able to secure the results our clients deserve.

 

A young professional starting out in the world of PR might be surprised at just how much patience and perseverance the job takes. However, when you’re passionate about your clients, you don’t just give up. Instead, we work hard to find new opportunities, review past failures and keep trucking forward.

 

Public relations can be an extremely valuable tool for businesses of all sizes. Whether a company is well established or just starting out, it can be very beneficial to position your brand to the public in a proactive way to ensure your brand is well recognized. After all, behind any public relations campaign is a well-crafted strategy, precise messaging, and a whole lot of perseverance.

 

If you’re interested in learning how our team’s tenacious efforts can generate results for your company, contact Lauryn Gray, lauryn@dittoepr.com, or request a consultation today!

What is Public Relations? [Part 2]

Often times when people think of public relations, they think of high-class parties and frivolous networking –  as if we all are living the life of Samantha Jones, but as my colleague Vanessa Staublin demonstrated in part one of this series, public relations is much more than meets the eye.

 

After just a year in the public relations industry, I have contributed to numerous strategic campaigns all entailing services as unique as the clients they are designed for. From event planning to content creation, media relations to graphic design, the public relations industry is ever-changing and so is my job as a #PRpro.

 

Executing social media campaigns.

Whether you’re a millennial or not, maintaining a social media presence is crucial in today’s world.  And though it may be daunting, don’t fret! At Dittoe PR, we eliminate the headache by crafting and executing social media campaigns tailored to each clients seeking exposure in the social world. From Facebook, Instagram and LinkedIn, to Twitter, Snapchat, YouTube, Pinterest and more, it is important to take every platform into consideration and pinpoint which one will best support the messaging and motives of our clients.

 

We don’t stop there though; our entire staff of PR pros consistently contributes to our agency’s social platforms. While we often post client-oriented coverage to increase exposure, we also feature creative content that gives our followers a taste of our funky-fresh office and provide a behind-the-scenes look into the world of public relations.

 

Designing client content.

If Instagram has taught us anything, it is that presentation matters. Here at Dittoe PR, we get giddy at the opportunity to ‘wow’ our clients by creating content that is both effective and visually appealing. Whether it is monthly reports, case studies, or Snapchat filters, we pride ourselves on crafting quality copy that not only aligns with our clients’ messaging, but our agency’s as well.

 

Communicating visually is just as important in PR when strategically working to reach audiences and produce results. When properly designed, graphic elements can even establish professional credibility and engage audiences on a deeper level. Utilizing graphic design sets our agency apart from the rest and serves as a major asset for our client services.

 

If you’re company is looking to secure more media coverage or is in dire need of a social media revamp, we’re just a click away from executing the right strategic plan based on your company’s unique needs.

What is Public Relations? [Part 1]

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations.

 

Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared next week by fellow PR pro Sophie Maccagnone.

 

Putting together a client event.

Whether it’s planning a grand opening, coordinating a community celebration, hosting a red carpet event or organizing a VIP night, Dittoe PR has had its fair share of event-planning experiences. Putting together a client event can be a fun and unique way to garner additional media coverage for your client. Be warned, though, that months of organization and planning go into making sure these events are a success.

 

In addition to inviting media, planning an event can include outlining the run-of-show document, coordinating schedules for celebrity appearances, general event or regulation research, working directly with vendors, designing invitations or event posters, booking talent, and providing on-site support throughout the event.

 

Earning third-party credibility.

Another overlooked public relations tactic is earning your client credibility from third-party sources. This comes in the form of writing a bylined article for a publication or putting together an award nomination. Contributing byline articles can help position clients as experts in their industry (and you should be one too), as well as showcase their services and offerings in a non-traditional way.

 

Award nominations are another way to help give clients additional street cred. Take the time to research, craft, and submit the perfect nominations to earn additional recognition for your client. That award opportunity can be used later on to show that they are qualified for the job and worth being nominated for other accolades.

 

Be sure to check out our blog next week for part two of this series on how the job of a PR pro goes beyond just media relations. And, while you wait, if you think your business or brand could benefit from our plethora of services, we’d love to hear from you!

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