Top Services Clients Seek from Dittoe PR

My husband works in manufacturing, and he’s often met with blank stares when he tells colleagues that I work in PR. He once shared with me that he told a coworker I “tweet for work.” Technically, he’s not wrong. But that is just one aspect of my day-to-day work for clients who seek social media services from Dittoe PR.

You know the difference between public relations and marketing and the services we provide, however, you may still be curious which services our clients turn to us for the most. No blank stares here – these are the top services our clients seek from Dittoe PR:

Media Relations
Media relations is our bread and butter. While many “full-service” agencies include media relations in their plethora of services with everything from logo design to social media strategy, this is the core of our work at Dittoe. Your story is important, and we want the world to know about it, which is why we spend a significant amount of time working with the media best equipped to share your story.

Media relations at Dittoe is much more than writing press releases and sending pitches. When we secure media coverage for our clients, our work isn’t done. We want to ensure you are well-equipped to convey your story through media, whether that’s on TV, in an article, or during a photoshoot. It’s also important to remember that you may not be the only person telling your story – and we want to help with that, too.

Recently, Kasie, Vanessa and our summer intern Ali traveled to Chicago for Media Training Day with the WGA’s Caddie Academy. The Caddie Academy provides summer caddie opportunities to under-resourced high school students who ultimately hope to pursue an Evans Scholarship. Sharing the impact the Caddie Academy has on its participants is the goal, and what better way to do so than by connecting the caddies with the media directly? During media training, the Dittoe PR team shared everything from the best way to respond to interview questions to the best color shirt to wear on camera. We don’t just secure media opportunities, we ensure everyone who is telling your organization’s story is as prepared as possible to share it.

Thought Leadership
The executives we work with are experts at what they do. Whether they built a tech startup or manage a hotel that was built from the ground up, they are uniquely keyed into the operations that make their businesses successful and the skills required to manage them. They want to share their expertise with the world. That’s where Dittoe comes in.

If you recall our PR Lingo 101 blog, you’ll know that bylines are a large part of thought leadership campaigns. Whether a CEO sits down to pen an article about the importance of fiber broadband in rural communities or we conduct an interview with a VP on her work revamping the company’s HR policies, our Dittoe word wizards work with the execs to craft a strong article for publication. Our job is to ensure these bylines are published in ideal outlets for the company. That could mean a trade publication aimed at our client’s customers or a magazine where C-suite execs can learn from each other. Dittoe constantly researches new publications and builds relationships with editors to ensure a smooth byline publication process for all clients.

Social Media
Here’s where I tweet for work. And post to Instagram, Facebook and LinkedIn. And draft monthly strategies for content, including boosted posts. And audit existing client channels to measure what is working well and what could be improved. And educate executives about the importance of social media for companies even as we all personally scoff at Facebook’s practices.

As any social media manager will tell you, managing social media is about far more than writing tweets and responding to Instagram comments. In fact, the actual work of posting is often the quickest. The strategy for a company’s social channels always comes first to guide not just what we want to post, but why. We also regularly monitor social media analytics to see what content is performing the best, or what the audience isn’t quite as interested in.

For example, Intelligent Fiber Network’s (IFN) social media presence spans Facebook, LinkedIn and Twitter. What our team posts every day on these channels is the last thing we plan. First, we look at the upcoming quarter and identify the main sales or marketing goals: Which trade shows are occurring this quarter? Where is IFN’s network expanding? What new projects are on the horizon to announce? Only then do we drill down to the office level and determine what else about IFN we want to highlight during the quarter, the month, and the week – this includes everything from monthly birthday and anniversary celebrations to new blog posts.

Executing media relations, thought leadership and social media campaigns take grit and persistence, but they’re only as successful as the planning, brainstorming and strategy behind them. This is why our clients come to Dittoe PR. Not only do they know we’ll execute our plans to the letter and secure amazing coverage, but we put in the legwork to ensure those plans are the best fit for the client and will always result in success.

Are you interested in any of the services listed above? Contact Lauryn Gray to schedule a meeting and learn more about what Dittoe PR could do for your business.

How to Ensure Your Byline Pitch Gets Noticed

Let’s talk about bylines.

A pillar of public relations, the epicenter of a great thought leadership campaign, the distinguishing mark of an established brand – okay, I’m being a little dramatic, but it’s true – bylines are a great way to make your client stand out amongst the competition.

I’ll be honest, when I first started as an intern at Dittoe PR, I had no clue what a byline was. After all, there’s a lot of PR lingo that gets thrown around in this industry. I remember frantically typing “What is a byline?” into Google after seeing the phrase assigned in my intern project list. You can imagine my surprise when the results were “a line in a newspaper naming the writer of an article.” That was one of my projects for the week?

In reality, I learned that in public relations, a byline is a fancy term we use for a contributed guest article from a respected member of an organization or industry. A byline can serve as an alternative to a traditional interview-to-story coverage and gives media outlets quality content to add to their publishing queue. Yes, a byline can mean an author line, but save that for your award-winning novel – A Brief, Written History of Public Relations.

After outlining the topic with the client, researching supporting third-party data and drafting the content itself, we do what we do best – pitching! Consider the following four tips when pitching your client’s next byline for maximum ROI.

Find the right publication and contact.
Finding your perfect byline match is a lot like finding your match IRL, too. It takes a little bit of timing, a lot of interest and of course, heavy research. When preparing to pitch out your byline, take a closer look at your targeted publications. First, ensure the topics they cover relate to your client. Additionally, are contributed guest articles frequently shared on their website? A helpful tip, if the publication has an “opinion articles” section, or if a piece is drafted by someone other than an employee of the publication, it is most likely a byline.

Once you’ve determined the proper publication to pitch your byline, it’s time to find the right contact. Typically, digital and managing editors of the publication are best to pitch bylines. Reporters and freelancers are not normally going to accept third-party content, so there’s no need to add them to your pitch list. Click around the website too – you can typically find editors’ contact information listed under “about us” or “our team” tabs.

Accessorize and personalize.
So, you’ve got the perfect contact – now what? Journalists are bombarded with hundreds of pitches a day; it’s important to make sure your pitch stands out amongst the typical plug and chug emails. When drafting the perfect pitch, there are many different paths you can follow. Try accessorizing your pitch with relevant, timely statistics – relating to your byline, of course – that would catch the editors’ attention. If your byline is on the topic of vendor risks, did The Joint Commission recently publish survey results on healthcare compliance? If your byline is about retaining younger employees, has Gallup shared a new poll on generation Z and millennials in the workplace?

In turn, personalization is key. Your pitch could have all the bells and whistles, but if it’s not personal, it won’t receive a second look. At Dittoe PR, we’ve been known to creep on some editors for a perfect story. Follow the publication and its editors on Twitter and call attention to a few things they mention. If their bio says they are cat lover, lead with the fact that you love cats, too!

Provide an outline.
After accessorizing and personalizing, consider adding an outline of the byline to the editor to facilitate their understanding of the article. We never want to give away too much in our pitches, but a brief outline of the byline topic and supporting points will also make certain your pitch is noticed. So many pitches are the simply blocks of text – beef your pitch up in a more dynamic, eye-catching way. For example, if I were to provide an outline of this blog, I’d say:

I’d like to offer a contributed guest article by critically-acclaimed Dittoe PR class clown and Account Coordinator Natalie Weber, covering four things to consider when pitching bylines, including:

  1. Finding the right publication and contact.
  2. Accessorizing and personalization.
  3. Providing an outline.
  4. Knowing the rules.


Know the rules.
Finally, each publication has their own set of “editorial guidelines” one must follow when submitting a byline. These guidelines may include word count, exclusivity rights, relevant topics, author bios and more. Before you share your byline, ensure your article has followed all the outlined rules.

Once you’ve got these basics down, your byline is sure to catch the attention of your targeted publication. Just remember to close with, “Any interest?”

Speaking of which, any interest in discovering how thought leadership can amplify your brand? Contact Lauryn Gray or request a consultation to learn how we can help maximize your PR investment.

Dittoe PR Springs Into Q2 with New Clients and New Team Member

There are many reasons to celebrate spring. The temperatures are rising, the flowers are blooming, and summer is just around the corner. Here at Dittoe Public Relations, we have even more reasons to celebrate, as we kicked off Q2 with significant additions to our client roster and added a new team member.

Springbuk, WGU Indiana and Conrad Indianapolis have each selected Dittoe PR to lead their media relations and thought leadership efforts. Spanning a variety of industries, including health IT, higher ed and hospitality, these Indianapolis-based organizations all have one thing in common: they have great stories to tell. 

Read on to learn a bit more about our new clients and how Dittoe PR will lead PR efforts for each organization.

Springbuk
Springbuk launched in 2015 with employer-facing health analytics software that forecasts costs and improves population health. Their technology is built by a team of clinical experts, health economists and strategists, and data scientists.

The company initially partnered with Dittoe PR to promote its Health Intelligence Tour, debuting their Health Intelligence platform upgrades. The tour went through Dallas, Chicago and New York City to spread the word to employers, brokers and analysts all over the country about how Springbuk’s platform is preventing disease with data. Dittoe PR secured coverage in the Indianapolis Business Journal, Employee Benefit News, HR.com, Talent Culture and many more outlets to coincide with the tour. Starting this month, the Dittoe PR team is shifting gears and developing and executing a more comprehensive media relations and thought leadership campaign. Through personalized and targeted media outreach, along with expertly drafted contributed articles and award nominations, Springbuk will be showcased as an innovator and thought leader in the employee benefits space.

WGU Indiana
Founded in 2010, WGU Indiana was established as the first-ever state model within Western Governors University. The online university was created for 21st Century careers and offers 60+ degrees in the four colleges of business, teaching, I.T. and health/nursing. WGU Indiana’s mission is to open its doors for adult learners who need the flexibility and affordability of an online university to help them achieve their educational and career goals.

Dittoe PR will execute a proactive, highly strategic media relations, thought leadership and social media plan that will boost statewide brand awareness and help increase enrollment. Through consistent and meaningful media coverage, as well as thought leadership opportunities, we will work to contribute to WGU Indiana’s continued success.

Conrad Indianapolis
Located in Downtown Indianapolis, Conrad Indianapolis opened its doors in 2006 and is a part of the luxury brand Hilton Worldwide Holdings Inc. The hotel offers beautiful event space for everything from large corporate assemblies to intimate wedding ceremonies and receptions. The hotel also offers an art experience unlike any other hotel in Indianapolis that includes notable pieces in the lobby, several art-influenced suites and the Long Sharp Gallery, which features modern masterpieces from artists like Picasso, Miro, Warhol, Basquiat, Haring, Indiana and Lichtenstein.

Dittoe PR will generate media coverage for the hotel through media relations, compelling content creation and thought leadership efforts to encourage stays, event bookings and showcase the approachable luxury that is Conrad Indianapolis.

You may be wondering how we execute successful campaigns for so many different types of clients in different industries. We get that question a lot, and it reminds me of one of my favorite Dr. Seuss quotes: “Sometimes the questions are complicated and the answers are simple.”

For us, the answer is simple. PR is all about the art of storytelling, and we know every company has a story to be told and a targeted audience who will listen and take action. It’s our passion, experience, skills and tools that allow us to tell our clients’ meaningful stories on a daily basis.

As we continue to grow our diverse client roster, we are also adding new team members! Sarah Cox joined the Dittoe PR team as an account executive in March 2019. Prior to joining our agency, Sarah was the director of marketing for the Behavior Analysis Center for Autism for seven years and also served as marketing chair for the Women in Behavior Analysis Conference for three years. She enjoys exploring the world, attending Yelp Indy events and spending time with friends and family. We are thrilled to have Sarah join our growing team!

Thinking it might be time for your organization to find the right PR partner? Contact me at lauryn@dittoepr.com!