Dittoe PR Springs Into Q2 with New Clients and New Team Member

There are many reasons to celebrate spring. The temperatures are rising, the flowers are blooming, and summer is just around the corner. Here at Dittoe Public Relations, we have even more reasons to celebrate, as we kicked off Q2 with significant additions to our client roster and added a new team member.

Springbuk, WGU Indiana and Conrad Indianapolis have each selected Dittoe PR to lead their media relations and thought leadership efforts. Spanning a variety of industries, including health IT, higher ed and hospitality, these Indianapolis-based organizations all have one thing in common: they have great stories to tell. 

Read on to learn a bit more about our new clients and how Dittoe PR will lead PR efforts for each organization.

Springbuk
Springbuk launched in 2015 with employer-facing health analytics software that forecasts costs and improves population health. Their technology is built by a team of clinical experts, health economists and strategists, and data scientists.

The company initially partnered with Dittoe PR to promote its Health Intelligence Tour, debuting their Health Intelligence platform upgrades. The tour went through Dallas, Chicago and New York City to spread the word to employers, brokers and analysts all over the country about how Springbuk’s platform is preventing disease with data. Dittoe PR secured coverage in the Indianapolis Business Journal, Employee Benefit News, HR.com, Talent Culture and many more outlets to coincide with the tour. Starting this month, the Dittoe PR team is shifting gears and developing and executing a more comprehensive media relations and thought leadership campaign. Through personalized and targeted media outreach, along with expertly drafted contributed articles and award nominations, Springbuk will be showcased as an innovator and thought leader in the employee benefits space.

WGU Indiana
Founded in 2010, WGU Indiana was established as the first-ever state model within Western Governors University. The online university was created for 21st Century careers and offers 60+ degrees in the four colleges of business, teaching, I.T. and health/nursing. WGU Indiana’s mission is to open its doors for adult learners who need the flexibility and affordability of an online university to help them achieve their educational and career goals.

Dittoe PR will execute a proactive, highly strategic media relations, thought leadership and social media plan that will boost statewide brand awareness and help increase enrollment. Through consistent and meaningful media coverage, as well as thought leadership opportunities, we will work to contribute to WGU Indiana’s continued success.

Conrad Indianapolis
Located in Downtown Indianapolis, Conrad Indianapolis opened its doors in 2006 and is a part of the luxury brand Hilton Worldwide Holdings Inc. The hotel offers beautiful event space for everything from large corporate assemblies to intimate wedding ceremonies and receptions. The hotel also offers an art experience unlike any other hotel in Indianapolis that includes notable pieces in the lobby, several art-influenced suites and the Long Sharp Gallery, which features modern masterpieces from artists like Picasso, Miro, Warhol, Basquiat, Haring, Indiana and Lichtenstein.

Dittoe PR will generate media coverage for the hotel through media relations, compelling content creation and thought leadership efforts to encourage stays, event bookings and showcase the approachable luxury that is Conrad Indianapolis.

You may be wondering how we execute successful campaigns for so many different types of clients in different industries. We get that question a lot, and it reminds me of one of my favorite Dr. Seuss quotes: “Sometimes the questions are complicated and the answers are simple.”

For us, the answer is simple. PR is all about the art of storytelling, and we know every company has a story to be told and a targeted audience who will listen and take action. It’s our passion, experience, skills and tools that allow us to tell our clients’ meaningful stories on a daily basis.

As we continue to grow our diverse client roster, we are also adding new team members! Sarah Cox joined the Dittoe PR team as an account executive in March 2019. Prior to joining our agency, Sarah was the director of marketing for the Behavior Analysis Center for Autism for seven years and also served as marketing chair for the Women in Behavior Analysis Conference for three years. She enjoys exploring the world, attending Yelp Indy events and spending time with friends and family. We are thrilled to have Sarah join our growing team!

Thinking it might be time for your organization to find the right PR partner? Contact me at lauryn@dittoepr.com!

Three tips for telling great brand stories through public relations

Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data.

 

Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have evolved into a buzzword in our industry. So, how do you define brand storytelling in PR?

 

At Dittoe PR, we are strong believers that every brand, company and founder have a compelling story to share. From advice on bolstering employee engagement to the proper disposal of pharmaceutical waste, every company can and should be an expert within their industry through brand storytelling. With diligent research and an eye for tying in relevant news angles (i.e. newsjacking), we specialize in developing compelling story angles to regularly generate prominent media coverage for our clients.

 

The tips below demonstrate the power of storytelling in PR and what it really means to tell stories on behalf of a brand.

 

The best brand stories are, in fact, stories.

At Dittoe PR, we pitch stories – not companies, products or services. We don’t tell stories that blatantly sell. For example, we recently successfully pitched a story about an Indianapolis father raising awareness and funds to help people, including his daughter, who are suffering from an incurable disease.

 

Storytelling was the most important part of this project. Our goal wasn’t just to land media hits, but to tell an extensive story – written by the perfect reporter – with the goal of reaching readers who will act. While collecting donations was one of the primary goals of the media relations campaign, building awareness about the disease was also a priority the client wouldn’t have been able to achieve without a customized pitch to tell this story. The story landed the front page of The Indianapolis Star, a top 100 newspaper.

 

The best brand stories initiate social change.

Another extraordinary example of successful brand storytelling was Lonely Whale’s Strawless in Seattle campaign.

 

Although the month-long campaign generated nearly 250 stories in the media and an advertising equivalency of close to $3 million, on a social impact level, Strawless in Seattle was ultimately more successful than the team ever imagined. As a result of the campaign, the city of Seattle announced they were banning plastic straws effective July 1, 2018. This summer, we’ve obviously seen a huge domino effect of companies and other cities doing the same.

 

The best brand stories bring real results for clients.

Through media hits, giveaways and influencer stories, PR and social media, storytelling positions Ironworks Hotel Indy as a trendy Indianapolis travel destination. This strategy has significantly boosted the hotel’s social interactions and followers across all platforms. When a local Indianapolis social influencer hosted a giveaway on her Instagram page for an Ironworks giveaway, the hotel gained nearly 400 followers in one day.

 

The metrics gained as a result of PR efforts are the best way to know where our stories are being told well. When PR pros tell compelling client stories to the right reporters at the right publication, their clients reach the right audience. That, in turn, engages with the brand and increases positive brand awareness and/or action.

 

Ready for us to tell your brand’s story? Contact Lauryn Gray at lauryn@dittoepr.com, or request a consultation today.

Why Persistence is Public Relations’ Most Valuable Skill

While public relations may seem like a dazzling profession full of glam, glitz, and celebrities, PR pros understand how truly grueling the work can be. At times, PR can involve a lot of teamwork, determination, and patience, but most importantly, it involves persistence.

 

It’s easy for someone to write a press release about an upcoming event or initiative or even to create a landing page online for blog content. But to really drive results, PR experts understand how crucial it is to be persistent in your efforts – from media relations to content creation and social media, it takes more than distributing one press release every six months or posting one Tweet each week to really drive results.

 

When it comes to conducting media relations or PR campaigns, persistence is particularly important. In order to successfully conduct a media relations campaign, simply writing a release, publishing it on the company’s press page and hoping media will pick it up will likely will not cut it. Brands should consistently test out new story angles and hooks, follow up with media regularly – sharing additional information to pique their interest – and always be on the hunt for a new media contact who might be interested in sharing your story.

 

Besides that, media relations involves a lot of other tasks that require a persistent mindset. For instance, we hear “no” more times than we can count when reaching out to media with story ideas. PR pros invest a lot of time researching the perfect journalists just to find out they’re not interested in your topic. We also hear “maybe” a lot, which can often turn out to be dead ends. The trick is to not get discouraged, but rather see it as a challenge to overcome.

 

The point is a good PR pro understands you can’t take no for an answer. When one door closes, we find a way to open another. By researching additional contacts, sending out new pitches and continuing to persevere, we’re able to secure the results our clients deserve.

 

A young professional starting out in the world of PR might be surprised at just how much patience and perseverance the job takes. However, when you’re passionate about your clients, you don’t just give up. Instead, we work hard to find new opportunities, review past failures and keep trucking forward.

 

Public relations can be an extremely valuable tool for businesses of all sizes. Whether a company is well established or just starting out, it can be very beneficial to position your brand to the public in a proactive way to ensure your brand is well recognized. After all, behind any public relations campaign is a well-crafted strategy, precise messaging, and a whole lot of perseverance.

 

If you’re interested in learning how our team’s tenacious efforts can generate results for your company, contact Lauryn Gray, lauryn@dittoepr.com, or request a consultation today!