Companies can position themselves as industry authorities when their executives, leaders and subject matter experts share their knowledge and insight. Leadership, director and manager teams are full of talented individuals with a wide array of professional experiences...
Are your clients ready for the new year? Q4 may be the most wonderful time of the year, but it’s also a critical time for companies and brands planning for the new year as budgeting, overall company goals, previous successes and failures, and more come into play....
For nearly a decade, I’ve immersed myself in the practice of yoga. I can remember quite well the day I (somewhat begrudgingly) joined my dear friend and yoga teacher for my first studio yoga class. Long story short, it went well, and I’ve been a near-daily...
In an industry so intertwined with the ever-changing news cycle, it’s imperative that PR professionals adapt accordingly. Since 2016, America has witnessed two volatile elections and a myriad of events that have evoked calls for social change. The legacy of 2020 was...
My husband works in manufacturing, and he’s often met with blank stares when he tells colleagues that I work in PR. He once shared with me that he told a coworker I “tweet for work.” Technically, he’s not wrong. But that is just one aspect of my day-to-day work for...
