by Dittoe PR | Apr 19, 2018 | Media Relations, Media Strategy, Public Relations, Social Media, Thought Leadership
The ultimate goal of a #PRpro is securing stellar media coverage for our clients; however, that coverage can be less impactful if it’s not reaching the targeted audience. In a world increasingly influenced by technology, it’s important to remain knowledgeable about...
by Dittoe PR | Mar 29, 2018 | Design, Media Relations, Media Strategy, Public Relations, Social Media, Thought Leadership
Oftentimes when people think of public relations, they think of high-class parties and frivolous networking – as if we all are living the life of Samantha Jones, but as my colleague Vanessa Staublin demonstrated in part one of this series, public relations is much...
by Dittoe PR | Mar 15, 2018 | Content, Media Relations, PR tools, Public Relations, Social Media, Thought Leadership
With more than 83 percent of users worldwide unhappy with the new platform update, Snapchat’s usage could see a big decline in the coming months. Instagram has been making changes too, and – aside from the lack of a chronological timeline – users seem to be pleased...
by Ashley McMurray | Feb 23, 2018 | Client Relationships, Media Relations, Media Strategy, Public Relations
Once you commit to being a PR pro, you’re left to decide whether agency life or corporate communications is right for you based on personal career goals, interests, company culture preferences, etc. While some agencies specialize in only one or two industries when it...
by Megan Custodio | Jan 18, 2018 | Media Strategy, Thought Leadership
When I first joined the Dittoe Public Relations team in 2006, one of our go-to research methods was thumbing through the paper-thin pages of the 10-lb printed Bacon’s Media Directory (maybe a slight exaggeration, but that thing was heavy). It took way too much time...
