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Agency vs. In-house: Sports PR

With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor realized how sports PR could fit in with other types of PR, like agencies. Now working at Dittoe Public Relations, I’ve seen how similar working at an agency can be to in-house sports PR, along with the distinct differences that distinguish them both. I've also seen how agencies can be a worthwhile investment for sporting teams, ...

By |2020-09-25T13:37:05-04:00September 25th, 2020|Public Relations|0 Comments

Dittoe PR Hits Another Hole-in-One at the 2019 BMW Championship

Since 2012, Dittoe PR has worked alongside the Western Golf Association to promote the BMW Championship, the penultimate event in the FedExCup Playoffs that invites the 70 best golfers in the world to compete for a $9 million prize. 2019 marked Dittoe PR’s fourth BMW Championship partnership to date and we were thrilled to be back. Held at the iconic Medinah Country Club in Medinah, Illinois, our team of PR experts were excited for another year of building awareness and stimulating excitement around the tournament’s return to the Chicago suburbs. Building Awareness Pre-Tournament One major change for the 2019 BMW Championship ...

By |2019-10-31T13:19:54-04:00October 15th, 2019|Client Coverage|0 Comments

Pete Dye still swinging at 90: Opens Westfield’s Chatham Hills

Famed golf architect, Pete Dye spent five years and hundreds of hours crafting a championship course at Chatham Hills. The private course, expected to be among the best in the Midwest, is part of an upscale residential community that recently opened in Westfield. In addition to generating earned media coverage for the course, Dittoe PR was responsible for shooting and editing a promotional video that would be shown at the course’s soft opening where Pete and Alice Dye were slated to speak and hit a ceremonial tee shot. It was essential that our video paid proper tribute to the Dyes so ...

Dittoe PR under par at the 2016 BMW Championship

Golf is a game of precision: The slightest miscalculation–distance, wind speed, club choice–can have devastating results. Analysis, focus and execution create success. The same can be said for a public relations campaign boosting an international sporting event. Dittoe PR was responsible for media coverage, social media, ticket sales and event marketing surrounding the 2016 BMW Championship at Carmel’s Crooked Stick Golf Club. Throughout the week, the tournament battled challenges such as inclement weather conditions and competition with opening week of the 2016 NFL season for coverage and attendance. Despite these outside factors, Dittoe PR navigated the conditions and orchestrated one of ...

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