Home/Tag: Media Coverage

Easy Ways to Amplify Media Coverage (Outside of Social Media)

Here at Dittoe PR, we secure amazing media coverage every day for our clients. But the efforts shouldn’t stop after sending the coverage link to the client. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media coverage. Since we already gave you a rundown on how to amplify media coverage via social media, here are some additional ways PR professionals can widen the reach of secured stories. COMPANY WEBSITEA company website is the heart of any brand, so leverage this space as a media amplification tactic by creating a landing page for company [...]

By |2019-07-22T16:41:26-04:00April 11th, 2019|Public Relations|0 Comments

How to Build A Successful Media List to Generate Coverage

The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you may be wondering, what is a media list? Simply put, its compilation of reporters organized for the sole purpose of pitching them story ideas on behalf of your client. Its highly organized and updated frequently to accommodate today’s fast-paced, ever-changing journalism landscape. It’s also customized per story idea. If this sounds like a ton of work, it [...]

By |2018-11-08T13:54:52-05:00November 8th, 2018|Client Coverage, Media Relations|0 Comments

Dittoe PR helps Indy PopCon become a household name

Where else can comics, gaming, YouTube, sci-fi, fantasy, and art fuse together for a weekend celebrating pop culture other than Indy PopCon? From June 17 through 19, the third-annual Indy PopCon was held at the Indiana Convention Center in Indianapolis. Unlike its competitors, PopCon does not hyper focus on one single fandom, but instead seeks to celebrate all types of popular culture. In other words, PopCon is “a con for fans, made by fans.” PopCon is an evolving event, celebrating fans around the world through collaboration, creativity and open-mindedness. Convention-goers are encouraged to discover their next obsession and interact with people [...]

How to get media coverage for your next company event

Event planning is not for the faint of heart. But the added responsibility of inviting the media and securing press coverage for an event is enough to make even the most seasoned event planner’s stress level go off the charts. We’re here for you. And we’re sharing some of our secrets to success. At any given moment, our agency is working tirelessly on behalf of our clients to invite journalists and online influencers to grand openings, launch parties, philanthropic donations and other company events that need to receive maximum exposure in the media and online. We’ve even donned superhero capes for [...]