With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups. LinkedIn Groups are virtual hubs on LinkedIn that provide a “place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” There are nearly 2.1 million groups on LinkedIn – which is still a LOT – but when broken down by industry, [...]
The personal networking benefits of LinkedIn are more well-known, so for this blog post, let’s focus on how to use LinkedIn’s Company Pages as part of a larger public relations strategy. Here are my top tips on how businesses can best take advantage of LinkedIn Company Pages.