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The Defining Decades: How to Reach Millennials and Gen Z on Social Media

by Dittoe PR | Aug 4, 2021 | Social Media

Remember when the biggest thing on social media was trying to decide who to put in your Myspace Top 8? Yeah, neither do I. Today’s social media landscape is so cluttered with dance trends, viral memes, life diaries and more, it can be nearly impossible to keep track...

Are nano-influencers in your PR strategy? They should be.

by Skylar Whitney | Mar 8, 2021 | Strategy

Influencer strategies are becoming increasingly common for everyone from big-box brands to small businesses. The trick is finding influencers that will successfully reach your target audience. The general assumption is that working with an influencer with a large...

Benefits of Leveraging Influencer Relations in Your Social Media Strategy

by Skylar Whitney | May 16, 2019 | Media Relations, Media Strategy, Social Media, Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1...

Tips for Successful Influencer Relations

by Greta Snell | Feb 15, 2018 | Media Strategy, Social Media

Although it’s been around for decades in the form of celebrity endorsements, influencer relations is the latest craze in public relations and integrated marketing and is only going to continue to grow in relevancy. Rightfully so, too, because if done correctly,...

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Our Latest Posts

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