by Kasie Pieri | Jan 23, 2024 | Credibility, Crisis Communications
2023 will be a year many of us will remember. We witnessed an economic boom thanks to Taylor Swift and Beyonce. Thousands rushed to the movie theaters to experience box office hits like “Barbie” and “Oppenheimer.” And Pedro Pascal continued to show all of us why we...
by Skylar Whitney | Oct 17, 2022 | Social Media
Just like your thumbprint, your personal identity is totally unique because it’s formed through a lifetime of personal experiences. On social media, your personal brand should reflect your personal identity and authentically showcase the unique value you provide. Like...
by Skylar Whitney | Jan 29, 2020 | Social Media
If you’ve looked at Instagram’s Discover page any time in the past 12 months, you’ve probably seen at least one influencer promoting a product or brand to their followers. If you’re like me, you might’ve even made a few purchases based on the recommendations of these...
by Skylar Whitney | May 16, 2019 | Media Relations, Media Strategy, Social Media, Strategy
I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1...
