Scoring that On-air Morning Interview

Whether it’s checking the weather or catching up on the day’s headlines, the local morning news fits into many people’s morning routine. Unlike your typical evening news that recaps the big news stories that broke over the day, morning shows often block off time to...

PR Agencies vs. In-House PR

“Should I hire a PR agency or just hire someone internally?” This is a question I hear often working on the business development side of things, and it’s one that took me several years of agency experience to fully understand how to answer.  From a company...