by Andi Sommers | Mar 24, 2022 | Journalism, Media Relations, PR tools, Public Relations
Seeing your business in a national publication may seem like a pie-in-the-sky idea for some. However, with the right story, tools and strategy, your PR team can help make this happen. If a press release is your first go-to tool in your toolbox, there are other...
by Sarah Cox-Dedrick | Feb 15, 2022 | Public Relations
No matter the size of your business, you likely want to find the best, and most impactful, ways to showcase your company’s highlights, announcements, success stories and new hires. How do you make that happen? The answer is easier said than done: Work with the media....
by Megan Custodio | Dec 21, 2021 | Company Culture
As a business, it’s easy to celebrate the big wins and move quickly past the small ones. Time goes by too fast, and in the world of PR, you are often knocking one thing out and moving on to the next. As we wrap up 2021, we’re taking time to reflect on some of the...
by Zoe Spilker | Nov 3, 2021 | Media Relations
In an industry so intertwined with the ever-changing news cycle, it’s imperative that PR professionals adapt accordingly. Since 2016, America has witnessed two volatile elections and a myriad of events that have evoked calls for social change. The legacy of 2020 was...
by Andi Sommers | Oct 25, 2021 | Media Relations
Whether it’s checking the weather or catching up on the day’s headlines, the local morning news fits into many people’s morning routine. Unlike your typical evening news that recaps the big news stories that broke over the day, morning shows often block off time to...
