As Director of Business Development, I typically write a quarterly blog post sharing the latest Dittoe PR announcements - new clients joining our roster, big events and campaigns we worked on, and new individuals who have joined our team. As we kick off Q3, I’m just going to say it: 2020 has unfolded in ways none of us could have ever imagined. You don’t need me to tell you the coronavirus has impacted businesses small and large, leaving millions of Americans unemployed. The recent protests and Black Lives Matter movement have led to the vitally important dialogue surrounding systemic racism within [...]
Bad reviews. An executive scandal. International data breach. A product malfunction. These are all examples of a PR crisis that many businesses have had to overcome, and they won’t be the last. In today’s age of social media and innovation, the likelihood of a business facing a PR crisis continues to soar. While no one expects you to be perfect, how you respond can either give you a much-needed image boost or significantly damage your brand, alienating your customer base. When a crisis does arise, use these helpful tips to navigate through the storm: Appoint a response team. [...]
Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for news. So, when a crisis strikes, the information is at our fingertips at lightning speed. News coverage 24/7 has transformed the way we seek and share information, but what does that mean for brands? If you ever find yourself in a crisis, take a deep breath, buckle-up, and get ready for the ride. Here are a few social media best [...]
From large corporations to schools, government entities and even your friendly, neighborhood ice cream shop, every organization – large and small – will undoubtedly experience a crisis at one time or another. And while every situation is different, one thing remains the same – the decisions you make regarding crisis communications will either help your company ride out the chaotic roller coaster or, if you’re not careful, cause lasting damage to your brand. Following the crisis communications strategies listed below could help you protect your organization during a difficult time. Preparation is Key While it’s impossible to know [...]
Negative messages can often spread faster than positive ones, so PR pros need to be prepared to act in a meaningful way at the drop of a hat. But how you respond is certainly important. Here are six Do’s and Don’ts for handling Crises on Social Media...