What to Consider when Targeting Local Media

What to Consider when Targeting Local Media

While a placement in the New York Times is a tremendous accomplishment for many PR professionals (including myself) and the kind of coverage companies dream of, we cannot underestimate the power local media can have on an organization’s communications strategy. As a...
PR Lessons We Can Learn From The Movies

PR Lessons We Can Learn From The Movies

There are few things I love more than watching a good movie – a movie that really makes you think or has you dissecting all the details afterwards. I often find myself coming out of a movie thinking, “If the main character would have just done THIS, everything could...