Harnessing PR to Inform, Engage

Harnessing PR to Inform, Engage

When boiled down to its simplest form, public relations (PR) is about managing how others see and feel about an organization or individual. The first step to shaping that narrative is informing various stakeholders. This can be incredibly difficult to achieve today....
What to Consider when Targeting Local Media

What to Consider when Targeting Local Media

While a placement in the New York Times is a tremendous accomplishment for many PR professionals (including myself) and the kind of coverage companies dream of, we cannot underestimate the power local media can have on an organization’s communications strategy. As a...