by Greta Snell | Jul 13, 2018 | Communication, Journalism, Media Relations, Public Relations
As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me...
by Greta Snell | Feb 15, 2018 | Media Strategy, Social Media
Although it’s been around for decades in the form of celebrity endorsements, influencer relations is the latest craze in public relations and integrated marketing and is only going to continue to grow in relevancy. Rightfully so, too, because if done correctly,...
by Greta Snell | Mar 11, 2016 | Client Coverage, Event Promotion, Events, Indy, Media Relations, Public Relations
In July 2015, the Indiana State Department of Agriculture launched the first statewide, state-supported program – Indiana Grown – that creates a clearer designation of which products are truly farmed, produced and/or processed in Indiana. Through Indiana Grown, the...
by Greta Snell | Feb 26, 2016 | Client Coverage, Client Relationships, Communication, Event Planning, Event Promotion, Events, Grand Opening Event, Indy, Media Relations, Media Strategy, Public Relations, Social Media, Startups
Focusing on the experimental side of distilled spirits and craft cocktails, Broken Beaker Distillery opened its doors yesterday to a warm welcome (minus the weather). The bar was packed and popping within the first ten minutes and didn’t slow down until last call....
by Greta Snell | Dec 3, 2010 | Random
‘Tis the season to be jolly! If you’re looking for ways to give back this holiday season, Indianapolis has plenty of opportunities to check out. Here are a few: December 3, 7 p.m.Get your giving started early by attending the Holiday Ugly Sweater Party at...
