by Ashley Shuler | Aug 12, 2022 | Company Culture
Public relations is largely experiential. The more experience you garner through classroom simulation, internship experience and eventually entry-level professional experience, the more you will naturally grow in the field. But what skills do you need? Tactical and...
by Ashley Shuler | Jul 29, 2022 | Public Relations
Profound tragedy is unfortunately a recurring part of our lives. The COVID-19 pandemic. War. Mass shootings. Natural disasters. Police violence. Protests. Two weeks after 9/11, PR Week asked professionals to discuss when “normal” PR activity should resume. Answers...
by Ashley Shuler | Apr 6, 2022 | Event Planning, Event Promotion, Events
In-person, virtual or hybrid? When it comes to event planning and coverage, PR professionals (rightfully) have questions. Hosting events in a world affected by COVID-19 required major adjusting. Even with restrictions lifted, a responsive and flexible strategy is...
by Ashley Shuler | Oct 16, 2020 | PR tools
For big announcements, some companies and organizations may want to see their news published “on the wire” using a press release distribution services platform such as Business Wire, PR Newswire or PRWeb. For a fee, these subscription-based services can be used by PR...
by Ashley Shuler | Oct 31, 2019 | Social Media
One of the most underused social media features by our industry are Twitter lists. Many public relations professionals either don’t know the feature is available or don’t know how it works. Before discussing the best uses for Twitter lists, let’s first touch on...
