by Ashley Shuler | Aug 23, 2019 | Public Relations
Being a better writer takes time and practice. It’s elementary to do your very best to avoid spelling and grammar mistakes, as well as industry jargon, in press releases, email media pitches and other content.But to increase the chances of your press release or email...
by Ashley Shuler | Mar 6, 2019 | Public Relations
There are six public relations professionals for every journalist.In 1980, the ratio was 1.2 to 1.These ratios, pulled from recent U.S. Department of Labor statistics, illustrate just how dramatically the media relations landscape has fluctuated in the last 40 years....
by Ashley Shuler | Dec 20, 2018 | Client Coverage, Company Culture, Media Relations, Public Relations
The new year is a great time to reset, reflect and set new goals — and that’s exactly what we’re going to do here. From landing our clients in national media outlets and key industry publications to hiring six new full-time team members, Dittoe Public Relations has...
by Ashley Shuler | Sep 14, 2018 | Communication, Content, Public Relations
Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data. Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have...
by Ashley Shuler | Jun 28, 2018 | Content, Media Relations, Public Relations
With Google at our fingertips, information isn’t hard to find. But finding credible information can sometimes be a challenge. In an era of “fake news,” it is more important than ever for public relations professionals to use credible sources in their pitches to...
