Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
PR Lessons We Can Learn From TV Shows
Account Executive Maddie Greer is a firm believer that you can learn something from just about every situation in life, whether or personal or professional. On the professional front, Maddie has picked up a few PR lessons from TV shows over the years.
A Q&A with Mallory Smith, Vice President of Consumer Brands
As VP of Consumer Brands for Dittoe PR, Mallory Smith has seen how B2C public relations has changed firsthand. We talked with her about this role, how B2C public relations is changing across the board, and what it means for our clients.
7 Questions to Ask When Choosing a PR Agency
It’s important to partner with a public relations agency that aligns with your goals and values. Ask these questions during the sales process to identify the right PR partner for your company.
3 Tips to Master Social Listening – and What To Do Next!
Scrolling on social platforms can actually work for your company’s benefit! DPR Social Media Coordinator Mia Killilea shares her top three tips for taking advantage of one of the most powerful social media management tactics out there: social listening.
Onboarding a PR Agency: 6 Effective Steps for Businesses
Finding the right PR partner takes significant work, but the real work has just begun once you’ve signed the dotted line. To kick-off your new partnership, consider these six onboarding tips.
Why Is Thought Leadership Essential to Your PR Strategy?
Companies are full of talented individuals whose insights and experiences can benefit others in their industry. Sharing those insights with the media can also elevate the company itself.
