Greta Snell
Vice President, Strategic Initiatives
With 15 years of industry experience, Greta has developed and executed successful PR strategies at the local and national level for clients in nearly every industry (some most people don’t even know exist!), and is well-versed in crisis communications, media training and integrating PR with social media and marketing. She loves working with clients that use PR to inform audiences on impactful topics and local clients working to connect with their community. In addition to client success, Greta leads Dittoe PR’s hiring, recruitment, internship program, onboarding, and training strategies while also supporting business efforts that propel Dittoe PR forward as an agency. She graduated from Indiana University and first joined the agency as an intern, putting her diverse background in journalism writing, copy editing, marketing and PR to good use.
Outside of the workplace, Greta is a mom of three and a registered yoga teacher and certified prenatal/postnatal yoga instructor. She credits much of her personal and professional growth to her long-time yoga habit, as well as her ongoing training and study of the ancient practice.
She serves on the Indy Zoo Council and the Local Organizing Committee (Communications and Media) for the 2024 U.S. Olympic Team Trials with Indiana Sports Corp. and USA Swimming. She is also an active member of the PRSA Hoosier Chapter.
Industry Articles
3 Ways Media Relations Can Drive Business Growth
When people ask where I work and I tell them “Dittoe Public Relations,” I never anticipate the inevitable follow-up question: “What kind of work do you guys do?” We do public relations, it’s in the title. To be fair, that does include a lot of different kinds of...
How Substack Is – and Isn’t – Changing PR
Journalists, media personalities and writers of all kinds have been flocking to Substack in recent years. Why? What does it mean for public relations? Senior Content Specialist Madisen Petrosky takes a look.
Five Years in PR: Industry Differences from 2019 to 2024
The public relations world looks much different in 2024 than it did in 2019. PR Specialist Alyssa Ross examines those differences in the first five years of her career at a pivotal moment in time.
