Alex Leix
PR Manager
A proud Hoosier native, Alex joined the Dittoe PR team with strong industry experience, including multiple PR agency internships throughout college and a previous full-time position with a full-service boutique marketing agency. She graduated from Indiana University (IU) in 2021 with a bachelor’s degree in Journalism with a Public Relations concentration, as well as minors in Spanish and Marketing through IU’s Kelley School of Business. Curious at heart, Alex has always been intrigued by PR’s power to build, enhance and protect a company’s image and inspire audiences to act. She knew she wanted to pursue a career in PR due to this curiosity and her passion for writing to tell meaningful stories for clients. When she’s not crafting the next catchy headline for a pitch, you can find her cooking up a new recipe, cheering on her beloved sports teams, or keeping up with the latest and greatest in entertainment news.
Industry Articles
How to Navigate A PR Crisis In Six Simple Steps
Bad reviews. An executive scandal. International data breach. A product malfunction. These are all examples of a PR crisis that many businesses have had to overcome, and they won’t be the last. In today’s age of social media and innovation, the likelihood of a...
How to Find Credible Sources to Cite in Media Pitches
It is more important than ever for public relations professionals to use credible sources in their pitches to the media. These credible sources ensure your audience can trust you, and that the assertions laid out in your pitch are backed up with reliable evidence.
Why Persistence is Public Relations’ Most Valuable Skill
Securing killer client coverage, generating buzz for an upcoming event, or using media relations to drive measurable results is no easy feat. Being persistent in your media outreach is the key to a successful PR campaign.
