Alex Leix
Account Executive
A proud Hoosier native, Alex joined the Dittoe PR team with strong industry experience, including multiple PR agency internships throughout college and a previous full-time position with a full-service boutique marketing agency. She graduated from Indiana University (IU) in 2021 with a bachelor’s degree in Journalism with a Public Relations concentration, as well as a minor in Spanish and one in Marketing through IU’s Kelley School of Business. Curious at heart, Alex has always been intrigued by PR’s power to build, enhance and protect a company’s image and inspire audiences to act. She knew she wanted to pursue a career in PR due to this curiosity and her passion for writing to tell meaningful stories for clients. When she’s not crafting the next catchy headline for a pitch, you can find her cooking up a new recipe, cheering on her beloved sports teams, or keeping up with the latest and greatest in entertainment news.
Industry Articles
A Q&A with Mallory Smith, Vice President of Consumer Brands
As VP of Consumer Brands for Dittoe PR, Mallory Smith has seen how B2C public relations has changed firsthand. We talked with her about this role, how B2C public relations is changing across the board, and what it means for our clients.
7 Questions to Ask When Choosing a PR Agency
It’s important to partner with a public relations agency that aligns with your goals and values. Ask these questions during the sales process to identify the right PR partner for your company.
Why Is Thought Leadership Essential to Your PR Strategy?
Companies are full of talented individuals whose insights and experiences can benefit others in their industry. Sharing those insights with the media can also elevate the company itself.