Social Media Trends for 2020

As we close the chapter on one of the most interesting decades in history, we’re looking ahead at what opportunities and trends 2020 and the new decade will bring.  Here are a few social media-specific trends to keep an eye on in the New Year: Rising popularity of...

What’s New With Facebook, Instagram & Twitter

If you haven’t already noticed, a new update for a social app comes out almost weekly. While most of them just contain “minor bug fixes,” there are a few that come along and change it all.  Remember when Snapchat filters were released or when Instagram rolled out...

Three PR Uses for Twitter Lists

One of the most underused social media features by our industry are Twitter lists. Many public relations professionals either don’t know the feature is available or don’t know how it works. Before discussing the best uses for Twitter lists, let’s first touch on...

Four Creative Ways to Research Your Target Audience

When people think of public relations, they often think of the glamorous Samantha Jones-type in “Sex in the City” – but it’s usually much more mundane than that. Don’t get me wrong, we do chat with media on a daily basis, oversee some pretty cool events and travel a...