How to Use Twitter to Achieve Overall PR Goals, Part 3

by | Dec 5, 2019 | Social Media

This is the third post of a three-part series.

What can I say? I love Twitter. If you’ve read Part 1 and Part 2 of this blog series, you know that I’ve found a way leverage Twitter for a number of professional purposes. From researching outlets and reporters to keeping up with the latest news, Twitter is an essential tool in a PR pro’s toolbox.

Here are a few more ways to use Twitter for public relations (and one slightly less productive way).

Twitter Lists
My colleague Ashley Shuler wrote a whole blog post about the underused social media feature of Twitter Lists. From etiquette on creating private vs. public lists to optimal segmenting, Ashley’s blog post has all the details you’ll need.

One important note I’ll add is that Twitter Lists are a great way to utilize your personal Twitter account professionally. If you have a well-cultivated account of your favorite comedians, podcast hosts, and authors, understandably you may be hesitant to start following a bunch of business writers. After all, it may skew your trending topics (see more below). Adding business writers – or any writers or outlets you want to keep an eye one – to Lists gives you a great way to keep track without altering up your personal feed.

Trending Topics
In Part Two, I talked about using Twitter to follow trending news. With newsjacking being a vital part of a PR pro’s job, it’s important to keep tabs on what’s happening in the world. This doesn’t stop at news, especially if your clients are in a more niched trade industry. While a cultural phenomenon or a political debate may be dominating your suggested trends, what’s going on in your client’s HQ city or industry may be entirely different. It’s important to keep tabs on these topics, especially when they’re generating just a few thousand responses, to home in on what’s happening in the industry.

Speaking of memes, sometimes Twitter is flooded with them, and that’s okay. If I’ve been sending pitches left and right and drafting content for clients, sometimes I just need a brain break. Where’s the first place I go? Twitter. Sometimes the trends are feel-good stories and sometimes they’re more frustrating, but a few hot-takes on the latest episode of The Mandalorian is a great way to take your mind off of work tasks for a few minutes. Then you can come back to your work refreshed and ready tackle a new project.

And getting some quality time with photos of Baby Yoda is always a good use of your time.


Interested Dittoe PR’s social media and meme expertise? Contact Lauryn Gray to learn more about our services and schedule a consultation.

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